On-Page SEO Checklist for 2020 (Ultimate Guide)

– So in today’s video, I’m going to show you my complete on-page SEO checklist This is the exact step-by-step checklist we use for every SEO campaign we work on In fact, we just used this exact checklist to grow pages organic search traffic by 1,337% and then we used it again to grow this page’s traffic by 1,059% Now here’s my promise to you when you watch this entire training video, you will never need to read, watch or consume any other content about on-page SEO after you watch Now does that sound good? Well before we get started, like this video right now to show me you’re pumped and leave a comment below saying let’s do this to show me you’re excited Let’s get started (upbeat music) Hey, so welcome to my YouTube channel My name is Nathan Gotch and I’m the founder of Gotch SEO And in this video I’m going to walk you through my agency’s entire on-page SEO checklist from A to Z Now if you’re not subscribed to my channel, please subscribe because I publish in depth SEO and digital marketing videos that will help you grow any company you’re working for or working on And don’t forget to hit the bell button because you’ll get first access to new training when you do it So the first thing we need to tackle is what is on-page SEO? On-page SEO is the process of optimizing a single page on your website This is not to be confused with on-site SEO which is the process of optimizing an entire website However, these two types of optimization are not mutually exclusive For example an on-site optimization action like installing an SSL certificate is also a good on-page optimization action It’s also important to mention the difference between on-page SEO versus off-page SEO Off-page SEO is nothing more than another way to say link building Link building or off-page SEO is the process of acquiring backlinks to your website So while on-page SEO is the foundation you need to rank, you’ll usually need a substantial offsite SEO plan to acquire backlinks to your pages and website as a whole It’s definitely possible to rank without many backlinks, but in most cases you’ll need them Now next question is why is on-page SEO important? Most people with basic knowledge of SEO usually equate on-page SEO which is placing keywords on a page And there’s no denying that keywords are critical for on-page optimization but there is much more to the process As you’ll soon find out, on-page optimization includes keywords, copywriting, media, links, user experience and even conversions Understanding and executing all of these on-page SEO factors is important because it will determine how well your page will rank in Google What I’ll be showing you isn’t just about rankings though This checklist will help you optimize your pages to the fullest extent but it will also help you increase dwell time, build rapport for your brand and even drive conversions So now it’s time to show you how to do on-page SEO step by step Just follow this checklist and you’ll achieve a perfectly optimized page So the first part of this process is performance Number one, do you have Google Analytics tracking set up? You need a way to measure the SEO performance of your page and Google Analytics is pretty hard to beat, but there are some decent alternatives out there like Clicky Just make sure you have a way to track organic search traffic and conversions Number two, are you tracking your primary keyword phrase? Tracking individual keywords isn’t as straightforward as it used to be because of localization, personalization and other factors however, you should still be tracking your primary keyword just to make sure you’re on the right track I personally use ahrefs to track keyword performance So now let’s move on to phase two which is crawling and indexing So number three, is your page crawlable? You simply can’t rank if Google’s spiders can’t access your page Your robots.txt file and NoIndex tags are two common culprits you need to look out for This tool is perfect for checking your page’s crawlability Just enter your URL and click submit, then the tool will show you everything that is or isn’t blocking search engine crawlers You wanna see a 200 status code and no news is good news when it comes to the other sections You can also use Screaming Frog SEO Spider to make sure your pages are crawler accessible Just click the response codes tab and select blocked by robots.txt So number four, is your page indexable? Having a crawlable page is the first step to ranking in Google The second step is to make sure that your page actually gets indexed The best way to check if your page is properly indexed is to copy your URL and paste it into Google Established pages should show up and if they don’t then you need to take some additional steps First check if the page is using the Noindex tag Just click the directives tab in Screaming Frog and selected Noindex from the filter dropdown If it passes that test, then you need to examine your site architecture Sometimes your page is buried too deep within your website and crawlers aren’t able to reach it This issue is most common with eCommerce websites or really large websites So to find out, click the site architecture tab in Screaming Frog and look under the crawl depth section You want most of your pages

to be no more than three clicks deep And if your pages passes both of these tests then you should use the fetch as Google tool The last way to get your page indexed is to simply acquire backlinks to it So now that you’re tracking performance, your page is crawlable and your page is indexed, it’s time to optimize your page for your primary keyword Which brings me to point number five, are you targeting the right keywords? Some people overestimate their ability to rank for certain keywords You need to go through extensive keyword qualification, in competitor analysis, processes to ensure that you’re targeting the right keywords I won’t go too deep into it here but here’s a 30,000 foot keyword qualification process you can use First, run your keyword through ahrefs keyword explorer tool and you can quickly eliminate keywords based on keyword difficulty or KD For example, newer websites or websites that lack authority shouldn’t target keywords greater than a KD of 50 If your keyword passes the KD test, then you need to compare your website against the ranking competitors on average Gather the following data points for each competitor and average them out, DR, backlinks, total linking group domains, which you can export from ahrefs keyword explorer and word count So now you have a roadmap of what you’ll need to do to compete for your target keyword phrase So number six is have you already targeted this keyword? Keyword cannibalization which is when multiple pages target the same primary keyword phrase is something you need to keep tabs on Here’s an example So avoiding this issue at the onset should be a priority for every SEO campaign Trust me when I say this, (evil laughter) it’s a nightmare working through large scale keyword cannibalization issues Here’s what you need to know, target one primary keyword per page and then focus on creating and updating that one page Don’t create or optimize another page for the same primary keyword Now I should mention the Hub and Spoke model You can target closely related keywords if the intent is different For example, on Gotch SEO I have a blog post about how to do an SEO audit which is informational intent and then I have a page targeting SEO audits service which is transactional intent These keyword phrases are closely related but have much different intent So here’s a visual from Jimmy Daily Just make sure you don’t get this model twisted and think that you should start pumping out thin pages around your primary page/keyword Which brings me to point number seven which is does your page satisfy search intent? So if you’ve been following my work or you’re a member of Gotch SEO Academy, then I know you’re probably sick of me talking about this but the truth is, it’s so incredibly important and it’s something that a lot of websites get wrong There are four primary categories of search intent, number one is informational, which would be how to get backlinks Number two are transactional which are buy backlinks Number three are comparison inquiries which are moz versus ahrefs and number four are navigational inquiries like Gotch SEO So understanding the intent behind your targeted keyword should dictate how you structure your page For example, if you’re targeting a keyword phrase that has informational intent, then that page should educate and attempt to build rapport The truth is most searchers are not ready to buy when searching informational keywords They’re likely at the beginning of the customer journey and you need to be cognisant of that and structure your page as an educational resource Now that doesn’t mean you shouldn’t try to push the prospect to the next stage in the buying cycle, but you need to take baby steps Lead magnets are my go to CTA for searchers at this stage So number eight, is your primary keyword in the title? Now while SEOs don’t agree on everything, most would have a hard time disputing that your primary keyword should be in your page’s title tag So if you do anything on this checklist, make sure your targeted keyword is in your title But if on-page SEO was as simple as placing your keyword in the title, then there would be a lot more successful SEOs But here’s the truth, that’s a bare minimum on page SEO action So to take your title tag optimization up another notch, you need to improve its clickability Which brings me to point number nine which is is your title click worthy? Google uses the words in your title tag to understand what your page is about But there’s another side of title tags that you need to understand First, you can find your website’s SERP CTR performance in Google’s search console when you click on performance It’s critical that you make your title as eye catching and click worthy as possible In fact, increasing your SERP CTR is one of the easiest ways to get more organic search traffic without creating any new content Which brings me to point number 10 which is can you add modifiers to your title? So title modifiers like best, top or the year, 2019 for example can help you capture more long tail organic search traffic Now number 11 is have you used all of your title tag real estate? Titles can be as long as 65 characters before being truncated in Google SERPS You should take full advantage of this character real estate Just make sure your keyword is toward the front of the title but after that, you should use all

the copywriting techniques you can to entice searchers to click on your result You can use Screaming Frog to find all titles under or over 65 characters when you click on page titles and click the filter drop down So number 12 is is your page title wrapped in an H1 tag? Every page on your website should have an H1 tag You can using Screaming Frog SEO Spider to find what pages don’t currently have H1s Just click the H1 tab and select missing H1s from the filter dropdown Now the question is can you have multiple H1s on a page and how does that impact SEO performance? – Regardless of whether you use HTML5 or not, having multiple H1 elements on a page is fine The answer is yes but it would be a very rare circumstance when I would either consider doing it Number 13, is your primary keyword in the meta description? Google often rewrites meta descriptions but it’s still a good idea to write a descriptive one that includes your primary keyword For example, Google replaced my meta description from my guide about 301 redirects with the first couple sentences of my content Number 14 is your meta description click worthy? Like your title, you should try to make your meta description as click worthy as possible Number 15 is your primary keyword in your URL? In my experience pages that have the primary keyword in the URL tend to perform better Google also claims that having your keyword in the URL is a very small ranking factor Number 16, is your URL structure lean? There’s some evidence that shorter URLs perform better but it’s likely a very small factor The main reason for shortening your URLs is for UX And that’s because long URLs are hard to remember and even difficult to share So with that said, there really are no benefits of having long URLs so cut all the fat off your URLs and leave only your target keyword phrases Number 17, is your primary keyword in the first sentence? Now it’s extremely challenging to test micro on-page SEO factors such as placing your keyword phrase in the first sentence but it’s something I’ve always personally done To me, if you want Google’s algorithm to truly understand what your page is about, then you need to make it abundantly clear So naturally placing your target keyword phrase in the first sentence is a perfect way to achieve that goal Number 18, is your keyword density to aggressive relative to your competitors? Many argue that you shouldn’t pay attention to keyword density and I agree for the most part, you should write your content in the most natural way possible and the density should work it’s way out However, it doesn’t hurt to check the competition to identify the average keyword density for your targeted keyword phrase Just use this tool to gather the keyword density for each competitor and then average it out Then just compare your current density to that average If you’re creating an entirely new page, then create the content first and then adjust Just keep in mind keyword placement is more important than density Number 19, have you added variations of your primary keyword into the copy? So it’s smart to structure your pages around one primary keyword, however, you should also try to rank that page for all the closely related variations as well One of my favorite ways to find these keyword variations is to use ahrefs keyword explorer Just enter your primary keyword phrase and then click on also rank for Number 20, have you added synonyms of your primary keyword into the copy? Google’s Hummingbird algorithm is designed to rank pages based on themes, not just keywords Now while it’s important to structure your page around your primary keyword, you also need to interweave other relevant synonyms and topics around it If you examine my backlinks guide, you’ll see this in action Every single section on that page was deliberate All I did was pull all the ideas from answer the public and other keyword tools and put ’em on the page So in short, your page should be answering every question and solving every problem around your targeted keyword phrase Just be careful not to intermingle different intents For example, that’s why I created a separate page for the keyword phrase buy backlinks instead of just placing that section in my guide My backlinks guide has informational intent while buy backlinks has transactional intent So now let’s move on to phase four which is content 21, is your page different and better than your competitors? Unique is better than long Every page on your website that you wanna rank needs to bring something new and fresh to the table Always approach your content from the angle of how are we going to make this page different than what currently exists while adding more value? Now this is much easier when you’re competing for informational queries But how do you make your page unique when you’re competing for transactional queries like Los Angeles Criminal Lawyer? First, you need to leverage the content that is unique to your brand That’s going to be testimonials, case studies and results That should be the focal point of every effective local page because you’re trying to persuade searchers to become a lead and you achieve that goal by having overwhelming social proof and establishing your brand’s authority Second, your page’s UX and UI needs to be better than your competitors Now fortunately on the local level, most businesses aren’t willing to invest in design

That means there’s a strategic advantage if you do The other big factor that most local businesses ignore is UX Pages targeting transactional queries should be built for conversions or goal completions That means forums should be above the fold and CTAs should be prominent Thirdly, most local businesses aren’t willing to invest time or money into video production, graphic design or quality photography You should invest in multimedia if you’re serious about ranking I’ve personally invested over $30,000 in video editing alone It’s worth it My last recommendation is to educate Can you add a FAQ to the page that makes a searcher more likely to become a lead? Can you give them accurate, unbiased educational information that will help them make an informed decision Helping searchers and adding value builds good will which builds trust for your brand And trust is the key to high conversions 22, is your copy free of spelling and grammatical errors? Use tools like Grammarly to find spelling and grammatical errors And the truth is Google isn’t fond of spelling and grammatical errors based on what they said in their search quality evaluator guidelines It also wouldn’t hurt to hire a proofreader or editor to go through your pages 23, is your copy longer on average than your competitors? Now there’s some correlation that pages with more words tend to perform better in Google It’s just really important not to take this out of context Your copy needs to be well crafted and thought out Writing several thousand words of fluff content won’t do much As I mentioned in the previous checkpoint, your copy needs to be radically different than your competitors, not just longer Use this tool or Screaming Frog to see how long your competitors content is 244, is your copy well written? So some SEOs forget that not all writing is created equally Just because you wrote 2000 words doesn’t mean it’s good Writing is a skill and some people are further along than others You really only have two options, spend thousands of hours writing and reading to improve your ability or hire someone who already has the skill If you aren’t a great writer but don’t have the budget to hire, than write the content and have an editor go through to improve it 25, is your copy scannable? Internet users scan before they read that’s why your content needs to use all the methods available to improve the scalability of your page This is super important for text heavy pages like blog posts or articles You need to use your best judgment to give this check a pass or fail but here’s a simple two-step process First, scan your target page that you wanna optimize, then assess whether or not a reader can get an understanding of what the page is about without reading the entire thing 26, if your copy written for an eighth grader? There are target markets that want advanced writing and content but they are the minority Your content should be written to be understood and actionable If someone can’t understand what you’re talking about and how to implement what you’re suggesting, then there’s a problem Some experts forget that no one cares how much you know or how much experience you have It’s believed that we as humans are inherently self interested We wanna know how you’re going to help us That’s why craftier content so that it reads at an eighth grade level or below is so effective It makes your content easier to understand, easier to take action on, and makes you far more relatable You can use Hemingway Writer to make your content easier to understand More importantly, study the best direct response copywriters of all time like David Oglivy, Dan Kennedy and Frank Kern and you’ll see that simple writing wins Number 27, is your copy engaging? Writing at an eighth grade level or lower is the first step to writing an engaging copy The second step is to actually be engaging when you write People need to consume your content before they take action That’s why all of these tactics in this copywriting section are so important From an SEO perspective, if searchers are engaging and digesting your content, that is a positive signal for your page It will increase dwell time and if you’ve done a good job, the searcher may complete another action such as sharing your page, visiting another page, subscribing to your list, becoming a lead or even purchasing one of your products So now the question is how do you make your copy more engaging? Well first, write to one reader by using pronouns such as you and yours Second, interweave relevant stories to illustrate points Lastly, actually know what you’re talking about While it’s easy to fake expertise online, most readers sniff out BS Number 28, does your copy use short paragraphs? Long paragraphs are like the kryptonite for internet users (suffocating noises) Massive blocks of text are one of the most repelling things you’ll encounter online Keep your paragraphs short and scannable I personally wouldn’t go beyond three sentences per paragraph and I know this isn’t what your English teacher taught you but they’ve likely never sold anything on the internet Number 29, are your headings structured logically? Using logical paid structure, won’t have a profound affect on your performance but it’s still a good practice

Every page should have an H1 tag and then you should follow it with an H2, H3, H4, et cetera Number 30, is your copy using descriptive headings? I learned the concept of descriptive headings from Frank Kern In short, a reader should be able to scan your headings and understand exactly what the content is about Kern refers to this as headings that tell a story He also mentions that readers almost always scan content before they commit to reading the entire thing That’s why descriptive headings are so important Number 31, have you used keyword variations, LSI keywords or synonyms in your headings? Your H1 tag can be similar to your title tag but other headings should include variations of your primary keyword, LSIs and synonyms Answer The Public is perfect for finding these keyword variations Number 32, is your copy using bullet points and numbered lists? Use bullet points and numbered lists as frequently as you can This will break up your content and make it easier for readers to commit to digesting it Number 33, is your copy fresh? You should review your copy at least biannually or annually to make sure it’s still accurate Keeping your content accurate and current is critical for pleasing Google’s algorithms This concept is mentioned countless times in Google’s search engine evaluator guidelines There’s also a better ROI when you improve existing assets as opposed to creating new assets So let’s move onto phase five which is image optimization So 34, does your page have as many or more images than your competitors? Unique images make your page more interesting and engaging and you should aim to have at least as many unique images as your competitors or more 35, are your images unique to your website? Like writing, not all images are created equally Always strive to have unique images and graphics on your page Now of course this may require hiring a graphic designer or a photographer but it’s a worthwhile investment because it will improve the quality and appeal of your page Plus, it’ll improve your brand’s perception if you put in that extra little effort 36, are your images high quality? Getting unique images is the first step, the second step is making sure that they’re actually good Hire a professional to take pictures or create graphics Businesses love to cut corners to save money but in the long run it doesn’t actually save you money because low quality pictures and graphics hurt your brand’s perception Number 37, are you using the right image format? Deciding between PNG, JPG or GIFs doesn’t have a massive impact on SEO performance But it can help with page loading speed PNG is the highest quality out of the three and that means it will likely take the longest to fully load At the end of the day, don’t worry, it’s not a life or death decision Default to PNG and JPG because they’re the most common Number 38, are your image sized appropriately? Your image should be sized and uploaded as the size that are going to appear on your page This prevents image downsizing which will improve your page’s loading speed 39, are your images compressed? Using high quality images is super important but you also need to make sure that they are optimized for loading speed Images are often one of the biggest culprits of slow loading pages and the way to prevent this is to compress your images Tools like Optimizilla are perfect because it will show you the image compression side by side That way you don’t jeopardize image quality but you’re also optimizing for loading speed Number 40, do your images have descriptive file names? Google recommends using descriptive file names for your images but what does that mean? It means you should save your images based on the contents of the image For example, if your picture is of a 12 week old male great Pyrenees, then your file name should be 12-week-male-great-pyrenees This will help with your image performance Just don’t go overboard and keyword stuff your files Number 41, do all of your images have descriptive and accurate ALT tag descriptions? Google spiders use ALT tags to understand what an image is about And you should always use descriptive ALT tags for every image on your page So now let’s move on to phase six which is video optimization Number 42 is does your page have video content? Video is one of the preferred mediums of content consumption online and it’s also one of the best ways to engage searchers and keep them on your page for longer which is a positive user signal I highly, highly recommend investing in video even if your competitor’s aren’t 43, are the videos relevant to the page/primary keyword? Like your images and copy, the video needs to be hyper relevant to the page’s content Number 44, are the videos unique to your brand? Yes, you can go to YouTube and embed any video on your page but that isn’t the best long term strategy You should be creating your own unique videos because it’s a great way to improve your brand’s perception and it’s also another way to grow your brand’s presence on the second biggest search engine which is YouTube Number 45, are the videos high-quality and valuable? Video content is incredibly effective on many different fronts when it’s high quality and valuable Your aim should be to create the best video content you can

but there’s a challenge, you need to be decently engaging and articulate when the camera turns on And this takes time and a ton a patience So either you need to put in the hours to become engaging or you need a team member who can represent your brand on video I won’t get too deep into creating video because it’s outside the scope of this video but one huge recommendation I have is to script out your content Number 46, is the video content responsive? Your videos should be easily viewable on all devices YouTube, Vimeo, and Wistia videos are designed to be responsive but sometimes custom built website can cause problems Use this tool to test your video responsiveness If your video isn’t responsive, you’ll need to optimize your design In the meantime, you can use this tool to make the videos responsive Number 47, are the videos hosted on the right platform? So deciding where to host your videos is important both from an SEO and business perspective From an SEO perspective, YouTube is king because it’s the biggest video search engine by far That’s why hosting your videos on YouTube and then embedding them on your keyword targeted page can have a dual effect Meaning you can rank in both Google and YouTube to drive maximum visibility But if you have no interest in building a YouTube channel, then you can host your videos anywhere and still get all the benefits Number 48, are the videos optimized? Your video’s title should match the keyword your page is targeting For example my Anchor Text Guide features a video about anchor texts Now let’s move onto phase seven which are links Number 49, does your page have internal links? Internal links are a powerful way to build your site’s authority, improve your site’s crawlabilty and index ability and help you rank other important pages on your site Number 50, are your internal links using descriptive anchor text? Unlike external links, your internal links should use keyword rich anchor text One thing I love to do is run my competitors through Screaming Frog SEO Spider to get an idea of their internal link anchor profile Number 51, are your internal links optimized based on the first link priority? The big factor you need to keep in mind is first link priority and this means that Google’s algorithm likely only counts the first link/anchor text on a page and that’s the main reason why I typically avoid placing pages I’m trying to rank in the navigation Number 52, does the page have breadcrumbs? Breadcrumbs are useful for large or eCommerce websites You just need to keep in mind the first link priority principle Especially if you’re trying to rank your category pages Number 53, are your internal links useful? Injecting internal links for the sole purpose of ranking isn’t a great idea Remember that the goal of your page is to please the user Every internal link should serve a purpose or help the user in some way In general, as long as you’re linking to relevant and valuable pages, then you’ll be good to go Number 54, are all of your internal links using preferred URLs? Moving to new domains, changing URLs or installing SSL certificates can cause URLs to change And the end result is a redirect chain Redirect chains force link equity to pass through a buffer and may actually slow your page’s speed if they are excessive redirects You should audit your internal links to make sure they’re using their preferred URLs Number 55, does your page have external links? Linking out to relevant and trusted resources builds the trust of your page 56, are all affiliate, sponsored, or paid links using a NoFollow tag? Google states in its webmaster guidelines that all paid links should have the NoFollow tag A NoFollow tag is supposed to prevent page rank from following through the link Number 57, are all of your external links set to open in a new window? Your goal should be to keep users on your site as long as possible and that’s why you should make sure all external links open in a new window I know this is a super minor issue but you wouldn’t believe how often I find it in audits Number 58, does your page have broken links? Broken links hurt user experience and need to be tackled on a frequent basis You should audit your page and site every quarter to identify and fix broken links Screaming Frog SEO Spider is my favorite tool for accomplishing this goal Just click the response codes and then click the filtered dropdown and select client 4xx and select in links and click in links to find all your broken links Number 59, are all of your links clearly links? So sometimes web design and UX can clash and deciding how to style links is often one of those challenges Now I’m in the camp that links should always be underlined and should be a different color than the body text Links are meant to be clicked on So now it’s time for phase eight which is user experience optimization Number 60 is does you page load in less than three seconds? Page speed is one of the most important UX factors Not only can improving your page’s loading speed help SEO performance but it’s also a good business initiative I recommend both Pingdom and GTmetrix to optimize your website loading speed Number 61, is your page responsive and mobile friendly? The majority of all web searches will be conducted on mobile devices in the near future That’s why there’s no debate that your website needs to be mobile friendly

Test your page using this tool to make sure the experience is optimal on all devices Number 62, does your website have an SSL certificate installed? Google stated a few years ago that SSL certificates would be a part of their algorithm and would also be a ranking factor Also, Google Chrome now labels websites with the dreaded not secure label This is a big deterrent for users and having this label could hurt both your search engine performance and even your business You can use this tool to test your page’s security and SSL certificate installation Number 63, is your font type legible and easy to read on all devices? Now this is a given but your font type should be easy to read Some of the easiest fonts to read are Open Sans, Montserrat, and Playfair Display Number 64, is your font size large enough to be easily read on all devices? Having large readable font is super important on mobile and users shouldn’t have to pinch to zoom to read your text Number 65, does your page use aggressive interstitials Google has stated that their algorithm will demote pages with aggressive interstitial pop ups And honestly, I don’t blame them because they’re pretty annoying If you’re going to use them, then only load them when a user visits a second or third page on your website I would avoid loading them on mobile altogether though unless it’s a slide down or slide up that can be easily closed Number 66, does your page have aggressive ad placements? One element that Google’s original panned algorithm targeted was aggressive ad placements coupled with thin content Now some businesses livelihood depends on ad revenue but some take it a little too far If you wanna continue performing well in Google, then you need to think about the user first So the question is does jamming ads in their face help them achieve a goal or solve a problem that they were searching for? Every SEO driven page should be built to serve the user first Get that part squared away and then think about how to place ads in a way that doesn’t disrupt the user’s experience So now for phase nine which is local and you really only need to tackle one question for on-page SEO and that’s number 67, is your address prominently displayed? So if you’re trying to rank your page in the local pack then your address needs to be displayed It doesn’t need to be above the fold but it should at least be in the body of the content or in the footer Just be careful with placing the address in the footer if you have multiple locations And that’s because most footers will display site wide which means your address will displayed on every page Now this isn’t an issue if you have one location However if you have multiple locations then you should only display the address on the location page that’s most relevant So the next phase is structured data Number 68, is your address using structured data? Google claims that structured data isn’t a part of their algorithm and whether that’s true is tough to say but I believe implementing structure data correctly can only have a positive impact on your page’s performance So at the very minimum wrap your address with structured data to help Google’s algorithm better understand your page and your business Number 69, is your page using structured data? Local businesses will likely benefit from using structured data but it has so many other uses as well The good news is that many content managing systems have structured data built in and it will do basic markup for you This Schema plug-in works perfectly for WordPress Number 70, is the structured data set up correctly? You wanna make sure your structured data is set up correctly once you’ve implemented it And the best tool to use is Google’s Structured Data Testing Tool The next phase of this process is optimizing your page for your money, your life and EAT Number 71, are you giving health, financial or legal advice? Many believe Google’s algorithm update on August 1, 2018 which is called the Medic Update targeted your money, your life or YMYL types of websites and pages In short, any websites offering health, financial or legal advice will be under greater scrutiny going forward And the main reason is because incorrect, unproven or inaccurate information in these spaces can actually hurt a person Google only wants to rank pages that have accurate information in their search engine And this is incredibly apparent based on how they score pages in their Search Engine Raters guidelines So with that said, make sure your page’s content is accurate no matter what niche you’re in Number 72, does your page have the appropriate disclaimers? All health, financial and legal advice should be accompanied by appropriate disclaimers This not only protects your business, but it’s also a signal of trust for your page Number 73, does your page list and link to all sources of information? Plagiarism can get you kicked out of college, however on the internet, anyone can steal, copy and distribute your content and ideas Sure, it definitely sucks but you don’t need to be the scum of the internet Instead when you get information from another page, that you didn’t previously have knowledge of, you should link to that page First it’s ethical and a common curtesy to do so and lastly, it makes your page far more trustworthy, both for users and search engines Number 74, does your blog content have a visible author?

Every informational page like blog posts should have a visible author Back in the day, hiding your identity was a common practice but these days it will probably hurt more than help when it comes to your SEO performance Number 75, is the author credible and qualified to write about the topic? E-A-T also known as EAT which stands for expertise, authoritativeness, and trustworthiness has been a big topic since the August 1 Google update Some debate whether it’s taking factor or not and debating is fun and usually a waste of time but I don’t think it matters either way A qualified person should be writing your content and this policy can only benefit your business and SEO performance Think about it, what page is more valuable? Page A which is written by someone who has years of experience in X industry or Page B which was written by some jack of all trades writer you hire on Upwork? It makes logical sense that Google is going to value content written by someone who has the qualifications to write about whatever topic it is Number 76, does every blog post have a detailed author box and bio? I believe every blog post should have an author box or something similar in a detailed bio of the author The bio should explain why the author is qualified to write about the topic Number 77, does each author have a dedicated and detailed author page? Now this isn’t entirely necessary but I think it’s worth the effort It just adds another level of trust to your content Now the author bio at the bottom of each post is just a short description of your writer’s qualifications but the author page is a more detailed description along with links to social media profiles and other articles So this second to last phase you need to tackle are goal completions which brings me to point number 78 which is does the page have clear calls to actions or CTAs? Some believe that Google puts weight onto goal completions and a goal completion is the action that a user is supposed to take on your page Now this will largely depend on the intent of the targeted keyword phrase For example, if your page ranks for St. Louis Personal Injury Lawyer, two appropriate goal completions would be contact form submissions and phone calls Now it’s probably very hard for Google to get this data but it’s still a good business objective I believe that every page on your website should have a call-to-action And as I mentioned, your CTA will depend on the intent of the targeted keyword If it’s a product page, then your CTA will be sales driven If it’s a top of the funnel informational asset then your CTA may be as something as simple as asking the user to share your page or leave a comment Number 79, is the page shareable? Social media sharing button should be prominently displayed on informational content because it’s more likely to be shared if it’s good Make it as easy as possible for the user to share your content I personally use SUMO for most of my websites but there are many good options out there And finally, the last on-page SEO phase is optimizing your design and user interface And you only need to ask one question, which is number 80, is the website design modern and updated? Some websites need serious facelifts and it’s a good investment to continually upgrade your site’s design to keep it modern Striking a balance between design and UX is critical from an SEO perspective so take it seriously So wow, that was super intense but I didn’t want to leave any stone left unturned So if you got value from this training video, please leave a comment below saying awesome and don’t forget to like, subscribe and hit the bell button because you’ll get first access to new videos like this in the future Thank you so much for watching and I’ll see you in the next video