EducationUSA | Resources for HEIs Recruiting in the WHA Region

Good afternoon welcome to the Education USA webinar series for US higher education institutions today we are focused on recruitment trends in the Western Hemisphere region my name is Jennifer Brown and I’m a program officer for the U.S. Department of State within the Bureau of Educational and Cultural Affairs in the Education USA office and I support Education USA advising throughout the Western Hemisphere I am joined by three of my colleagues today who also work closely with education us advisors around the Western Hemisphere and I will be introducing them to you shortly but first I would like to start with some slides and just give you a brief overview of Education USA in case you are are unfamiliar with our services Education USA we are a U.S. Department of State network of advising centers all over the world and we promote u.s higher education by connecting international students to American institutions we also support the U.S higher education community by helping them with their international or with you with your internationalization efforts on campus and we also engage with foreign institutions and governments regarding student mobility to the United States our focus is on helping students find the best fit for them here is a map of our Education USA advising centers around the world and this is a breakdown of those centers which actually we’ve opened a few more centers in the Western Hemisphere since this slide was put together well you can see the breakdown by region of advising centers so we have around 435 or or a few more advising centers around the world and you can see the totals for Africa East Asian Pacific Europe and Eurasia near East or Middle East and North Africa as well as South and Central Asia and the Western Hemisphere you can see that in the Western Hemisphere we have more advising centers than any other region in the world and you can also see the breakdown of the types of institutions that host our advising centers we’re in a variety of different types of institutions from US embassies and consulates to Fulbright Commission offices to fine a tional centers and lots of other partners this is a map of our Education USA advising centers throughout the Western Hemisphere and this has some more updated members for you we are in around 335 countries we have around 147 centers I feel like new ones are popping up every day we have 154 advisors and of course we have the three REACS or regional educational advising coordinators which I will introduce shortly and as I mentioned we are hosted by a variety of different types of institutions here is a map all of our regional educational advising coordinators around the world you have 14 of them and you can see that our REACS for the Western Hemisphere are highlighted in orange and and you will be meeting them shortly why recruit in the Western Hemisphere I’m not going to read all of these bullets but there are so many reasons to recruit in the Western Hemisphere the Western Hemisphere are WHA we like to call it has five of the top 25 sending countries to the United States we are second only to Asia in terms of international student mobility to the US WHA represents almost 10% of the global figure of international students in the United States and also in terms of US study abroad WHA have seven of the top 25 study abroad destinations worldwide there are many institutional partnerships popping up this is a very current recent trend between US and wh a higher education institutions which can help promote student mobility and faculty mobility and research in both directions there’s a lot of there’s a preponderance of government scholarships available for students from the whj region to study abroad including in the United States you can take advantage of Education USA organizes lots of fairs that you’ll be hearing about we also participate in some commercial fairs we collaborate with the Department of Commerce and their events and then of course the whe region is the closest region to the United States there’s a lot of travel between countries in the WHA region and the US so it’s a great country it’s a easy place to visit it’s a great place to visit and a great place to recruit as you may know the Department of State funds IIE’s open doors report which tracks student mobility figures between the U.S. and every country around the world and so I just wanted to show you a few facts and figures about student mobility between Latin America and Caribbean and the US and I have a separate slide on Canada but as you can see the number of international students from the Western

Hemisphere in the US and 2017-2018 was close to 80,000 and the number of US study abroad students I’m studying in the Western Hemisphere region was 51,513 and of course we cannot leave out our neighbor Canada that those that data is calculated separately so here are some figures for Canada I do want to highlight that Canada is the number five sender of international students to the United States now I’d like to introduce you to our regional educational advising coordinators for Western Hemisphere Maria Mercedes Salmon who is based in Mexico City Mexico and she supports education us advising in North America Central America and the Caribbean Ana Villavicencio who is based in Quito Ecuador she is she supports EducationUSA advising in South America specifically within the Andean region and then Rita Moriconi who is based in Rio Brazil she supports education is advising throughout the rest of South America including Brazil and of course the southern cone and now it’s my pleasure to introduce to you Ana Villavicencio who will be talking to you about student mobility trends between the United States and the Western Hemisphere region Anna Thank You Jennifer now I will give you a very brief overview and also focus on some trends that we’ve seen throughout the WHA region first of all I would like to mention that I feel WHA seen a lot of times as a very cohesive region that that shares a similar culture while in reality it’s a very unique region that has several sub regions that have different cultures they speak different languages and this translates into different educational systems different academic calendars so if you have had experiences perhaps working with one of the sub regions and you’re thinking of branching out to other parts of wh a please consider this that not necessarily everything that you know about one country in wh a will translate for the rest of the continent as Jennifer mentioned if we look at the open doors numbers of the last report that open doors put out in 2018 we can see that whe has a very strong impact on student mobility it is second only to Asia in terms of international students mobility to the US with almost ten percent of international student coming from the region next slide please looking at the top 25 places of origin of international students we see that we have Canada Mexico Brazil Venezuela and Colombia from our region and if you look at the percent changes that the 2018 report would put out you can see that there has been some decrease of international students in some of these major sending countries specifically looking at Canada Mexico in Colombia we see that perhaps part of the reason for the decreases have been local economic circumstances where you have devaluation of local currencies that perhaps have had an impact on the students decision whether they should study abroad or not you also have a lot of competition from other countries coming into the region offering scholarships and opportunities to study at their countries and their institutions and that has also probably moved some of the international students to other places rather than the U.S. the nice surprise that we see is Brazil there and Brazil has an eleven point seven increase of students studying in the US and part of the reasoning that we see as EducationUSA is that in Brazil the local circumstances as well insecurity in large country in a large cities such as San Paulo and Rio probably had an impact in parents decision of sending their kids to study abroad in areas that they see that are more stable and the U.S. continues to have a very very good reputation for higher education and so Brazilians are choosing the U.S. to to go and study surprisingly we see Venezuela still in the top 25 places of origin even though you know they’re going undergoing very difficult political and economic situation in the country when is violence continue to choose to study in the US and they’re finding ways to make their wishes to study in the U.S. come true next slide please looking at the breakdown in academic level we see that a great majority of international students from the region choose to study at an undergraduate level and we see South America had an increase of international students at

this level part to blame favorably in Brazil because of the increase of students choosing to to study in the U.S. also at the graduate level we see an increase in the Caribbean region and this is also a pleasant surprise we see that in the Caribbean locally a lot of technical you know the the educational system in the Caribbean focuses a lot their institutions are technical schools and now they’re building capacity to become four your universities and therefore they need trained professors graduate students to come back and populate this new institution so there is a great demand for Graduate Studies and we see an increasing amount of recruiting opportunities in this part of the world not surprising non-degree just like in the rest of the world has had a big impact in the region negative impact we see less students choosing non degrees as I mentioned before local economic situation and political situations might have had something to blame here first of all you know as soon as students have less funding available there probably are choosing to save their funds for perhaps a full academic degree abroad or they’re choosing to study short-term programs in-house English intensive programs in-house or certificates in-house if we feel that one degree is usually more susceptible to changes in the economy in the local economies in the region and also political changes political you know some countries might have had government initiatives scholarships for studying short term programs and this have changed with changes in governments and therefore we see some decreases in this area opt as in the rest of the world has had an increase of whe students looking into doing opt so this has become a great opportunity as well for recruiting and seeing that you know wh a students are very interested in in this last part of the international student pipeline next slide study abroad WHA has a very strong impact as well is one of the major receiving regions for American students though we see a decrease in the region and perhaps this is due to other regions becoming more popular but still if you look at the top 25 percent to top 25 countries in the region you see that WHA has a lot of countries on the list and I surprised again is the Caribbean where you see an increase of Americans choosing to study in the Caribbean their study abroad opportunities and this is perhaps as due to the fact that there’s been an increase in faculty lead and exchange programs focusing on certain areas like health gender and social issues next slide please when we look at regional trends and as I mentioned before and this is a very diverse region so this is what we’ve seen that we can you know generalize for the whole region as I mentioned this and I have to emphasize it again a lot of changes in mobility are completely dependent on local political and economic factors and remember that this is a region that is very volatile and has a lot of changes in politics and in the economy that are studied and these have very big impact on what’s going on with students decisions and opportunities to study abroad not surprisingly funding is a main concern for the students in this region and they’re always looking for cheaper options to study abroad therefore Community College’s become an important institution too you know as an option for students in this region there is also a very strong focus on building partnerships and this can be institutional level so it’s local institution looking to internationalize and open relations with us in universities and in some cases also government lead initiatives where perhaps even government is putting funding towards this as a way of internationalizing their local institutions stem areas and business continue to be super popular in this part of the world as I mentioned so regionally you might see the interest in other fields as well but we feel that throughout this continent stem and business continue to be very very strong focus there is an interest in focusing on teacher training and anything has to do with capacity building of local institutions and also English a lot of governments continue to have a very strong focus and desire improving English levels in the country so these are options for possibilities

for you to build partnerships as well as I mentioned briefly as well we see that other countries are entering the market in wh a so you have not only the old players like Australia Europe and Canada but you have other countries like China Russia Turkey Hungary coming in offering scholarships being very present and you know fairs and this become an option for students especially when students are looking to find cheaper options to study abroad even though the u.s. is continued to be regarded as the best place to study because of the academic quality funding my you know lead students to take other options so it has become a competition for us studies these are in general the trends that we see now I’m gonna pass the microphone over to Maria Mercedes who’s gonna talk to you a little bit more about opportunities hello everyone good afternoon from Mexico City as Ana said I am here to share with you some of the big trends that we see as opportunities in ways of recruiting more international students from the Western Hemisphere we do see a large numbers of local governments that are investing in their future workforce this means that they are very interested in creating spaces for young professionals to gain certain skills related to language to cultural diversity and global competitiveness and therefore when they look at what is out there even though we do have fierce competition by other educational systems we all agree that the U.S. is that one place where all of skills this is based of course on the liberal arts curriculum that the U.S. higher education institutions offer and at the undergraduate level but also at the graduate level we do see and value the flexibility of the interdisciplinary graduate programs that are available as well as that diversity that only happens within the classroom in terms of where the other students that are they’re coming from as well as faculty where are they coming from what are the experiences that they have and what do they have to share now in terms of what types of programs local governments are supporting for students to study abroad in the United States we see a good number and you can see in this slide here a good number of undergraduate supported programs and initiatives we do see the largest number of support in terms of graduate students this will be masters and doctoral degrees and you must be aware that there in some cases there may be special field or focus emphasis in particular countries you also see that there are a number of initiatives supporting English teacher training basically focusing on teaching methodology and graduate degrees for them and then we do see a good number you know I would say four very important countries in the Western Hemisphere that offer and support short-term non degree scholarships for students to want to go study English or engage in some kind of research experience as Anna mentioned these has perhaps suffered the most with some of the financial trends that we see throughout the region but but we do still have a few opportunities available these scholarship programs are typically administered by the local ministries of Education the ministries of Foreign Affairs I mean some cases we do see the Ministry of Finance involved as well in some cases government agencies seek out direct partnerships with higher education institutions to negotiate discounted rates and also to create a list of who the partners are so you must be aware before rolling out your well I’m gonna when I go get some of these scholarships hat when you’re coming to the region or you’re thinking strategically throughout your internationalization strategies that you need to know that there may be cases in which there will be at least and some of these lists are based on published rankings we don’t endorse any rankings we try actually to work with local governments and help them identify more on the quality of the programs and and some some of these governments and some is some organizations to listen to us and then others are very strict about well these are the parameters that we are going to use you also must know that these rankings and these lists are not only based on the institution there are some initiatives that consider program by program or department by department the quality and the reputation of those the amount that a student is eligible

for in terms of funding and support it’s also it varies from country to country you also must know that a lot of local governments do contribute through the Fulbright Program so be familiar with with those initiatives and opportunities for graduate students and when you’re visiting a country and you’re interested in recruiting more Fulbright grantees mainly at the graduate level then you know do let us know because we can help support that or facilitate meetings at least with the Fulbright Commission so that they are aware of opportunities that your institution may have for their students there are a few new governments in the region and so just stay tuned because there may be some more exciting news coming our way I do suggest that that you follow up on what’s happening with local scholarships offer by governments now in terms of other financial resources next slide please you know we also do do have a series of models that represent public-private initiatives and funding so we do have the public-private partnership model which mainly focuses to support graduate students main there are loan programs that allow for a percentage of that amount to become a scholarship you may have heard of Colfuturo Hondufuturoon and Guatefuturo and if you have not then I do recommend that you become more familiar with that some of these organizations do work with higher education institutions to sign mo use to negotiate discount rates in terms of tuition for their students but you also must know that students who apply to these resources are not limited to attending the institutions who have news with them and they will they do have open competitions sometimes they do the trimming specific fields but but you must you know also be aware that you know they will consider any type of program if allowed and at any institution they will review the program reputation and recognition of course we do see of course also a co-sponsor Fulbright grants and this would be Fulbright through the private sector an example for it could be in Canada where we have the kilim undergraduate scholarships which also it’s another exception here because it’s focusing on undergraduate studies and not necessarily graduate as traditionally the Fulbright grants do we do have NGO private sector local government partnerships these focus on workforce development and so you’ll find a series of opportunities for two-year technical degrees or short-term exchanges and then of course we do see NGOs who support directly students can apply for funding mainly at the graduate level as well and then we do see a number of private sector professional development initiatives that offer loans and scholarships to their own employees I just want to mention and emphasize that in the Western Hemisphere we do have the Organization of American States Growth Fund which also it’s another source of funding that our students are eligible for next slide please I will share with you now some of our exciting partnership initiatives that we have going on it was mentioned earlier in the presentation we do consider this a good way to attract international students who may not be thinking of enrolling for a full degree in the United States so international institutions are looking at ways in which they can provide opportunities for their students to engage in an international experience as part of their internationalization strategies we are not limiting these internationalization strategies to mobility but it is the main structure or platform in which local institutions are seeking out partnerships however I must let you know that there also there’s also interest in dual or join degree programs at the undergraduate and graduate level there’s also interest in articulation agreements to transfer as Ana mentioned earlier in the Caribbean and in Canada in many other countries throughout the region we do have the equivalent to community colleges or technical education institutions and so these institutions are looking for opportunities for their students to transfer and so the United States it’s a very attractive partner there’s also high interest in research and faculty exchanges and of course very high interest on online education and sharing now we do see a few challenges in pursuing these partnerships and of course streamlining the processes signing and will use credit transfer ability and recognition have presented

themselves on challenges so we are there to support and smooth and provide information to the interested institutions seeking out these partnerships we do see challenges in the sustainability and funding because there there is a lot of expectation that these agreements are going to be won for one party so balancing the numbers of students that go the students that come and the cost that are related to that can pose a challenge for local institutions infrastructure staffing issues and just something as simple as housing could be a challenge for local higher education institutions here in the region so think about that as you’re thinking you know identifying new countries where you would want to work with an institution abroad visas what is the right type of visa for students to engage in this type of activity and and then of course accreditation and evaluation of local institutions you know what does it mean in the United States and what does it mean in the rest of the region so a few things to to think about Education USA does have a role here in the Western Hemisphere to bill or increase capacity by facilitating workshops and trainings and meetings or convening opportunities as well to create more awareness of interest for partnerships among our local stakeholders and also our stakeholders in the United States as you all are to facilitate introductions in some cases reacts and advisors have supported the review of partnership proposals this has been limited but if there’s anyone who has interest in you know asking for us to let them know if something is missing then we can do that and especially we have engaged in this type of activity 100,000 strong in the Americas next slide please I just want to share two very important initiatives and programs that we have through the US government and the first one has already been mentioned several times this morning the 100,000 strong in the Americas initiative I hope that most of you are familiar with it any of you are not just very briefly the goal is to increase student mobility between the Americas and the U.S. in both directions by the year 2020 as you saw our numbers for sending students to the United States we have surpassed that that 100,000 limit but we’re a little short still on the study abroad side we want to welcome more US students we do see a value in hosting students because they share their experiences and they encourage international students to go study in the United States sustainable exchanges through institutional partnerships through the innovation funds you must be familiar with these bcc funding grants that will allow for these partnerships to take place these projects to take place what what do these projects look like they look like student exchanges faculty programs research and innovation projects we do seek out and you will see that the sponsors for the 100,000 strong in the Americas program come from public and private donors and these determine the themes and the countries that are going to be eligible for the competitions for the partnerships Colombia is a great example they’ve been very active in the donations so you’ll see that there are a lot of rounds for for Colombia US partnership promotion and just to give you a final tip join the Innovation Fund through the website and just last our US study abroad branch it’s our young sister of Education USA branch it oversees programs such as the Gilman scholarship so you may be familiar with that it also its objective is to increase student mobility from the US abroad and there are a number of resources that are available for US institutions for institutions and organizations abroad and through the US embassies and Fulbright commissions and then there’s also a very nice MOOC that if you’re thinking about engaging in institutional partnerships and exchanges you may benefit from watching all of these resources are free and they are published through our website in both cases so I encourage you to review that and with that I’ll leave you to Rita I am going to be talking to you about Education USA special program and the way that you can use the special program even if you think at first you are not necessarily geared to you towards your recruiting purposes so next slide please this line you have the education say opportunities funds program which is

that program that’s dear to our hearts and also helps us a lot in professional development for our Education USA advisors in the field the program assists highly qualified students who are likely to be awarded some financial aid for U.S. colleges and universities the who lack the financial resources to cover the upfront cost of obtaining an admission site such as casting application fees or airfare we can have assumed in the middle of the Amazon having capables or an airplane to the nearby testing center to take an SAT or ACTor TOEFL and I also GRE so the program for most of the US Department of State’s objectives of broadening outreach to youth and underserved audiences and advancing mutual understanding and supporting social inclusion so the picture in front of you right now was taken as a launch of open door you know as you all familiar with open doors the publication by these two division education and student mobility to and from the U.S. supported by the US Department of State in this picture you see the Assistant Secretary Marie Royce introducing two opportunity students one from Bolivia Jocelyn and one from Brazil Giovanni yes they have the same surname but they are not related and they shared with the audience then at the opening of opportunity with all nationwide media in the last you know in journalism everybody and their experience with the program Jocelyn was the opportunity students which did her undergraduate graduate degree at Berea College from Bolivia and she’s presently a graduate student in the ph.d program in psychology Georgetown and Giovanni is an opportunity graduate student from Brazil presently a PhD student political Science at the University of Pennsylvania you know in their own words they they talk about seeing opportunity fund as more than the technical information support for students would not be able to afford the application process to as institutions the program makes it possible for young people to dream beyond what they see a reach further than they were told they could go next slide so this program is replicated in 51 countries and it brings international diversity to you U.S. higher education on a superb way it also brings high media interest as major TVs and newspapers abroad highlighting the U.S. higher education institutions and the benefits of studying at a U.S college or university it is as this all of a sudden your institutions are on the local NBC or ABC News broadcast nationwide in this country this media interest has proven very positive for us at our offices attracting also regular paying students that model their path on the opportunities students I have succeeded in applying to your U.S higher education institutions this is a great PR for you with excellent alumni results as this is our selected countrywide with a very labor-intensive selection a great example comes from Brazil where the newly elected congresswoman have become model the second most votes in women in Brazil was a former opportunity to major in astrophysics and political science at Harvard and left everything to dedicate herself to education in Brazil also in Costa Rica we know Maria Mercedes was able to secure cost-share with a foundation for the past years for opportunity there and now the same foundation is funding a community colleges so a little seed you plant can you know blossom into many Mexico has its version of the opportunity with support from the Mexican government it’s called diversity the makers the entire first cohort with the U.S. embassy funding Brazil partnered with the 31st richest men in the world and they gave 20 new graduate opportunities student selected country wide and 95 percent of these students from all regions in Brazil are afro-Brazlians or indigenous next slide so as opportunity I also want to talk to you about Education USA Academy this is a pre-college academic enrichment program for international high school students offering specialized college preparatory content writing workshops campus visits, culture activities to attain an insiders perspective on high education in the United States while getting the chance to experience what a U.S. college campuses as feels like Education USA Academy students have the opportunity to improve their English skills in a immersive environment discovered tips for preparing a successful college application and learn more about US college admissions process many of the Academy students have been admitted to

colleges in the U.S. they are presently 14 and teachers the Academy programs at US higher institutions from substituting for weeks hours emphasis on college prep and campus course host institutions have more discretion to program around thematic content some are for the arts some are for engineering Aeronautics etc you can find more information at the Education USA academy website in the slide next so another form of cohort advising and we’ve been training our teachers the advisors to establish this cohort advising advisors in the region um if the I know one of them I just told you about is the opportunity the other one is this one competitive college club this is an initiative that helps the motivated high-performing students realize their goals study in the United States these are paying students sometimes we immerse with opportunities students but usually do the competitive college club separate advisors help students to develop the skills for building the competitive applications to U.S. higher education institutions students are carefully selected based on that that makes achievement language proficiency social involvement there are competitive competitive college clubs throughout the region for undergraduate students and the few one are starting for graduate students as well you ask my education institutions are welcome to reach all through these clubs and people were all orientations about studying in the US or maybe more submissions exercise to help advisors in there yearly cohort next slide Education USA’s boot camps and now what we call college application 101 well parents were determining factor for undergraduate students to attend college in the U.S. are usually working during the week and all students come for information sessions parents can only attend on weekends so efficiency advisor start organizing the boot camp sometimes taking advantage of a u.s. University visit to convene parents and students on an intensive college application 101 you can see by the picture here we have University of Minnesota with us on this college application 101 we do give information about essay writing how to choose colleges how to request and write letters of recommendation and a very specific information among financial planning for parents where advisors translate cost into local currency and sometimes even compare costs with local universities highlighting the benefits of the U.S. higher education always inform Education USA offices of your visit in advance so whenever appropriate they can see to in this weekly or group session or no special sessions like the bootcamps Canada the virtual boot camp for instance and then in Mexico City and also do normal boot camps twice a year and there tons of examples also in South America next slide now Education USA workshop for high school counselors what adviser engage in a range of workshops for guiding school counselor either Education USA by themselves or with the presence of US higher education visit US embassies in conflict sometimes support this workshops to engage guidance counselors for local schools as well as those from international schools to increase the funds so that you can visit at different schools depending on trends in countries you know for instance our countries where many local schools are now partnering with business to offer a high school diploma as well as a local diploma to students a high school diploma from the US and a local diploma from their own high school and there are so many opportunities are there for you to expand the pool you can tap into during your visit or during webinars with EducationUSA also during fairs Education USA includes guidance counselor’s meetings or speed-dating with US higher institutions such as the picture you see below during a community college fair visit in South America Canada has been doing several traveling counselor training around the country Barbados Eastern Caribbean islands and Bahamas has been offering counselors workshops as well as sports coaches training for student athletes pretty smart right if you want to get those athletes out there Mexico Brazil Chile and many other countries you know in our region through this program regularly as well in the Caribbean as you can say partner with local ministries of Education to reach out to this school Education USA is working hard to plan the full standard if you

can reach all students during your visit there are programs that are cohorts and outreaches in which EducationUSA goes to one or two or three schools efforts at different times for four times or five times in a given semester to also coach the students to choose the U.S. as a destination and how to apply to US studies next slide and I will be brief here but pre-departure orientations we love them our comprehensive EducationUSA advisor offices organize them with a bi-national perspective comparing the local country to the US in terms of classroom culture life campus cultural differences so usually US missions which means embassies and consulates in countries participate sending their vice consul for visas officers saying welcome the students to the United States it’s our public diplomacy s right and you may want to suggest them for your accepted student so that you know they can come to you more prepared and with ties to the local US mission this can be the alumni from your campuses that US missions can tap into as well next slide and so some of the recruitment recommendations the next slide we’re going to be talking about fairs EducationUSA has many fairs in the region fairs are our natural recruitment kids in Latin America because we’re Latin America word of mouth is a key component to attract business in this region and sorry for my justification of it’s also Latin America I will list some of the fairs in the region that will take place in 2019 and 2020 so you can choose to join usually U.S. higher education institutions visit high schools in the morning class fairs in the afternoons or evenings in a given city these are highly supported by the U.S. missions and the consulates with nationwide press media and social media which puts you in major newspapers and on TV with advisors and officers giving interviews and highlighting the accuracy of the U.S education this is having a nineteen South America fairs circuit dates are out there on this slide starting on August 25th and in Brazil going to Rio Brazil Sao Paulo Santa Cruz Asuncion, Argentina, Montevideo, Paraguay and Uruguay Santiago, Chile Lima, Quito in Peru, Guayaquil in Ecuador finishing in Bogota Colombia on September 18 next slide we also have very few specific fairs such as the LLM fair in South America that will take place from October 16 to 30 that’s that’s the masters law or you know like we did last year community college fair very focused on community colleges you know in South America and there are some fairs like in Venezuela that there has been a challenging country for us to recruit but as you could see from honest data you know a country that is out there on the top recruiting countries in the region and and there is a mock fair organized by bi-national centers in Venezuela where a student in national countries is given a university and a semester project so the student research from that University talk to that University and at the end of the semester the students actually come up with a fair where they are representing several US universities and guess what Venezuelan students need to hear from you need to have you volunteer to coach those students on this project we would love to have you next slide there are other student recruitment events in North America South America and Caribbean and South America and so I want to tell you a little bit about that first one with college and university Caribbean tour it’s going to Bahamas Barbados to Jamaica Trinidad Tobago it’s gonna be mid to late October they are skilled to be fast but be on the look the Mexico academic mobility symposium obviously in Mexico and they start to become first the center America’s college and university regional fair on the spring of 2020 and you know at countries in Central America this is a recurring fair that’s been going on for years the STEM tour fair and that encompasses Colombia Costa Rica and Panama Panama will be a new adding this year on spring 2020 alumni fairs in Guatemala Mexico and Nicaragua also spring 2020 a Canada Roadshow this is going to be and

spring 2020 days are still to be announced but a first roadshow in Canada and the Brazil Roadshow which has been going on for years also dates to be a spring 2020 ending by the Brazil NAFSA conference next slide you can also share your information with us through the website and you can submit special opportunities and financial aid information and scholarships and situation benefit an agenda opportunity available for specific countries or for all countries this submission goes to every EducationUSA office not only in our region but in the globe every Monday on a social media digest to be distributed in posts throughout the week so please register under the U.S. higher education professionals in our website www.educationusa.state.goc and start submitting your posts US embassies and consulates in the region replicate usually EducationUSA posts as well and and that will extend you know your territory next slide I want to share with you some of the recruiting strategies that will benefit the region interact with students through EducationUSA webinars in-person presentations at advising centers you know Maria Mercedes mentioned to you many of the scholarships are countries that there are some countries like Paraguay that are now doing the non degree scholarship program you know and the more that you are up there the best that students can hear from you directly and you can interest them use alumini to recruits to not underestimate the value of sending representatives to build trust and name recognition remember Latin America word of mouth compose with us for that connects current students on campus with potential students from the same country to share their experiences how some of our social media pros are actually putting a student on your campus from a given country to talking social media to student and locally and it’s been very successful so you can reach out to REAC or the advisors and proposed us if visiting a major city consider joining other universities recruiting in the country high traffic education and state centers prefer to welcome some small groups of universities set up start getting many individual visits there was one case in Rio that we have twenty of you coming on the same day without you knowing so we actually organize a mini fair we talk to EducationUSA advisors from off-the-beaten-track location many of this aren’t active resources with numerous interesting study in United States and we can help you identify those locations distribute materials in local language Spanish Portuguese English French and even that channel region highlight the anecdotes of institutional support programs services that may be of interest to students from the region especially related to culture history politics for who we are many of our offices are inside American spaces and they have seen and maybe we can work with you also to fit on the scene women afro-american etc we have a log in to the EducationUSA websites and we did talk about that you know and find out about our conferences in the region that can be integral to student recruitment and establish a partnership use local language websites to attract students from especially those government scholarship programs because the other countries are out there and sometimes we need this is go a step further international students have often being the focus of recruitment efforts but US universities are recently coming to recruit qualified students from from international schools in and trying an international school in every single visit and inform about faculty-led study abroad programs at your institution as professors and students should stop by EducationUSA advising centers to meet local students and share experiences of being a student at your institution become familiar with the official institution agreement between you as institutions and those of the countries that you are interested in recruiting be aware short-term program motivate students to restart a full term degree program and that’s the case for the EducationUSA Academy that has a driven lots of students applied for two degrees in the advising offices to help advisors with local projects and explore institution wide partnerships that goes beyond recruiting institutions and several countries in the region who

have internationalization goals mandate many are ready to entering the broader partnerships such as cyclists exchanges research internship programs and group study abroad for both inbound and outbound students next slide and also you know think about hosting our Education USA advisors in your campus you know we have EducationUSA training institutes you know I’m going to participate with my colleagues from Europe Peter Baker and the level 2 training is because now in June there is a set of Education USA advisors from all over the world there are fronted instances and they can visit your campus also before after conferences including the EducationUSA Forum for in Washington DC which will be you know end of July beginning of August this year and you’ll participate at the EducationUSA Forum that if it’s from my side I turn into it so Jennifer thank you Rita and thank you to Anna and Maria-Mercedes as well I think this has been really informative thank you for all of the great tips and trends in terms of recruitment in the Western Hemisphere we do have some questions coming in from viewers so let’s let’s take a look at some of those and we’ll take a stab and and then just keep in mind that we will be putting up our email addresses again so if we don’t get to your question feel free to email us directly so that we can we can answer that question so the first question I’ve got here is Colorado State University global asked as we see more online institutions in the US and it becomes more accepted are countries in the Western Hemisphere becoming more open to online courses and I I’m going to just generally say yes I believe that they are but I’d like to send this first to Rita and and then you can each take a turn if you want to speak briefly about this trend in your sub-regions yes so definitely if it’s trend the region as well maybe to do students are in the military sometimes students are traveling a lot they are turning into a line I think for those um the number or three or fourth country to use courseraand I think the questions were afraid of in the beginning were the fact that they weren’t sure that it’s online diplomas I would would actually fill out online diplomas and now they know that enough in the diplomas they do get the same diploma as a credential student so that’s definitely a trend here in our region yeah Thank You Rita yes definitely in the Andean region is also a very very popular option especially for thinking about finances again the fact you know online programs allow local students to continue to work while they’re studying which is a very common way of doing graduate studies locally right and so especially online programs that might be hybrid and I have some you know summer or short sessions in the U.S. are very very well received some concerns are whether those diplomas will be recognized locally for example in Ecuador in the past they weren’t now the law has changed and there’s definitely even more government push to this for this kind of opportunity so it’s definitely those programs are definitely very well received thank you yes for North America Central America and the Caribbean I would say that there is interest still sometimes online courses and and full degrees could be costly and so if students are looking into ways of savings it may not be the best way for them there is concern about accreditation as Anna mentioned and just now in terms of recognition of the degrees and so if the degrees have created that or not and so there’s a little bit of lack of knowledge of what and how online courses and degrees operate and then the last thing I would say is where I do see the opportunities is in the institutional partnerships because institutions do think of online education as an internationalization strategy and they’re more interested in adopting models and collaboration they don’t want their students out there doing a separate class of course they want it to be part of their own programs and so for example if you’re familiar with the coil program that is very popular in the North America Central

America and Caribbean regions so just something to think about you know it may be a good opportunity a good way to seek out partnerships institutional partnerships thank you going on to the next question it says are you familiar with two plus two pathway programs with WHA institutions whereby students and I assume that this means students from the Western Hemisphere spend two years in their country and then transferred to the U.S. specific examples would be great and I think I’m going to send this first back to Maria-Mercedes because I believe this is a trend perhaps in the Caribbean and then we can get a chance to hear from Anna and Rita as well yes definitely Jen the Caribbean I can think of Bahamas Barbados and other Eastern Caribbean islands where their local colleges do have articulation agreements for their students to transfer on and obtain four-year degrees in Central America we also do see a model in Panama where local institutions have developed partnerships with institutions in the US and so there are articulation agreements as well the same thing Nicaragua and right there is very high interest in Nicaraguan pursuing more of these partnerships because there’s a lot of interest in in having an experience and studying in the U.S. right now and finally Costa Rica also has a couple of success stories I do not want to mention any specific institutions right now but I’m happy do you want to follow up over email we can discuss a little bit more into detail the models thank you Rita do you want to share yes um as a matter of fact I know very there is a first liberal arts college in Brazil that the partnership with Kent State University and to keep Parana which is a Catholic University but where attend States and professors from Kent State to teach in the first two years here in Brazil and then students transfer into the last two years in the U.S. this is a model because there’s no concept of liberal arts college in general education in the country and this is also a model there many other Brazilian universities in the country want to follow and I want to find the right partner so if you’re thinking of that I have to say in the region in southern cone I haven’t seen the model with the 2+2 like the American Academy out within in Curitiba paranĂ¡ but there is interest of the university that want to pursue because when something like that comes it’s a trend and others are to follow thank you thank you Anna do you have something to add in my in my region I don’t have specifically of local institutions we do have a very strange model let’s put it this way but it’s working really well and it’s with Broward College where my understanding is that Broward has some affiliate Institute’s in the region and in the case that I’m thinking and in my region is Bolivia and Ecuador where students can take two years locally of their studies and then transfer automatically to Broward in Florida and finish their studies there so this but these institutions in Ecuador and Bolivia are not considered higher education institutions Ecuadorian Bolivian so it’s a little weird in that sense because literally those students that choose to study locally they’re doing so their their degree would only be recognized if they finished at Broward or finish at a university in the US I mean technically they can transfer to other institutions as well but most of them obviously transfer to Broward since its that relationship so that’s the only example that I can think of we I don’t know of any local institutions that have a 2+2 model okay thank you so in the interest of time I think I’m going to take one more question and then we’ll share our contact information again so that you have that you can send us any follow-up questions but actually I’m gonna send this back to Ana because well the question is what is the best way to recruit students from outside of the major capital cities and of course my first answer is going to be working with EducationUSA because in many cases we do have advising centers outside of the capital cities and we encourage you to visit those so I’m going to turn to Anna to give you a few tips on the Andean region and then each of you can weigh in and then we’ll we’ll wrap it up yes thank you Jennifer so it’s a great idea you should know that we have very strong private schools and public

schools as well a lot of them are international baccalaureate schools and with great students so there’s tons of potential and my my recommendation will be to contact EducationUSA if we don’t have a Center in the city that you’re thinking of visiting still the Education USA Center in the capital for example have contacts and can help you establish those relationships those agendas first so that you we can you know help you with that logistics because I know that you know these schools are not used to having US universities visit so we are happy to help you that relationship first I would say that you know in some cases when when we do have centers nearby we’re happy to go with you to present with you so we can talk about just briefly our EducationUSA services and you can do your recruiting activities as well so partnering up with Education USA is important in that sense just to be able to help you open doors in this schools or universities that you’re thinking of visiting Maria-Mercedes do you have something to add to again so to add I mean we would love it if you could come but if you can’t come or you’re thinking of coming maybe not soon but you know introducing it to your recruitment strategy then you can start by doing webinars reaching out to our advisors and just there getting your institution to be recognized out there in other locations so on top of what Ana has already shared you just keep in mind that we do have a very diverse structure in our region we have countries where we have multiple centers and we have countries where we have just one advising center and one advisor for the entire country so that advisor will course want to help you but it may be you know in what may be at a slower pace then where we have multiple advisors so just keep that in mind thank you, Rita recruiting students outside of the major capital cities yes so I mean we talked a little bit about fairs you know and country towards that will bring you to different cities like what Ana is doing in Colombia for the STEM focus in different cities and in tying with Costa Rica and now Panama and what I’m doing in the Brazil Roadshow right when seven cities there are major cities more than a million population but not necessarily they’re a little bit off the beaten track so that’s one and then the other thing use our programs the special permit that I just talked to you I mean regional and in let us know what you want we will help you go to the cities and with webinars like Maria-Mercedes just said and we chose to this special group you know the full board advisors so they’re already ready waiting to apply and you’re not going by your University when they’re reaching out to them but you’re talking about general education application but you are obviously you know from a university in the West and you know your name will be recognized if the students decide to apply to your institution so I highly recommend that thank you thank you and it looks like we do have time for one more question the question is we would be interested in accessing more indigenous communities but we don’t know how to reach them do you have any advice for us and I’m going to send this back to Rita first I’m so glad you asked that question in particular I just opened a new EducationUSA office in Acre and if you don’t know what Acre is it is in Brazil in the border of Peru and Bolivia and I cannot tell you how much of an indigenous community is there in Acre also on being opportunity graduate program that lemon foundation is working with US State Department in Brazil one of the PhD candidates is from Acre so there are so many ways that we can help and I’m giving you one example we’re looking into you know opening your sensors also in Paraguay we’re just a big indigenous community as well if you speak the local language Guarani we will be happy to help maybe your interested in recruiting the students maybe your interest is and working with

the local universities on programs like the governor of Acre is actually going to California to the environmental studies workshops and conferences they are there and sometimes maybe we can even link you higher up so please contact us we’ll be happy to help thank you well I know that our other two REACS also have indigenous communities in their countries Maria-Mercedes would you like to answer this question sure just want to mention that it’s important to keep in mind that indigenous students are non-traditional students and the way we see them and they may come with less preparation or may be less ready to consider studying in the United States is simply because they have not been exposed to the opportunities through their local institutions or in general they don’t they don’t think about it and so I think that a good way to start is to look at what programs the US government has in-country because there are several leadership and programs designed for youth for indigenous youth so reach out to us we can talk a little bit about looking at alumni of these programs may be a good way to start recruiting because as it was mentioned earlier you you get one and then you will get a hundred so you know just working with that student that alumni who has been exposed to the US will be a very very high influence and then institutional partnerships as Rita said I think it’s a good way we are looking at ways of engaging with more internships and experiential learning and this may be a good way to engage some of those students and just to mention one last thing in Mexico for example we do have a system of higher education institutions called Interculturales and they serve is specifically minority minorities in countries so their minority serving institutions locally so you may want to think about that before reaching out to indigenous communities as well to put together a good strong strategy thank you and Ana yes in my case the Andean region has a very very large indigenous population so it’s difficult to really say how to recruit indigenous groups because really that a lot of them are just very widely available in the capitals they usually come to the capitals to get more quality education in the case for example for Bolivia I would say just going through any Education USA Center is definitely one way to go interestingly the embassies in the region have a lot of focus on helping under represented groups and so just to make sure that you when you talk to the Education USA advisors or you visit the embassies you hear what they’re doing for example in Colombia you have a program called the Martin Luther King program which we should call just MLK program and it’s for indigenous and afro-colombian students and the program helps them with English level and leadership skills while they’re going to local colleges and a lot of our Opportunity Fund grantees come from this program and so again if you talk to Education USA and figure out what you know what we’re doing with opportunity in the Andean region it’s highly likely we’re working with indigenous and afro-communities we are recording or have been recording this presentation and we will post it on to our Education USA Youtube channel so I just wanted to thank you for joining us this is once again this is a series of webinars targeted for U.S higher education institutions on various themes whether they be recruiting in a specific world region or related another topic related to international recruitment so our next webinar will be held in June and that webinar will be focusing on working with foreign high school counselors or international high school counselors to recruit students so we are still determining the date for that event and we will post that on our website and on our social media channels once again our website is and here on this slide you have all of our contact information please don’t hesitate to reach out and also if you are interested in working more closely with us we I would highly

recommend that you attend our Education USA forum that will take place here in Washington DC from July 30 to August 1st if you go on our website you will find information for the EducationUSA forum and if you come to that you will see the three lovely REACS that you’ve met today as well as myself and the other eleven REACS as well as about 50 Education USA advisors from around the world and you will give various educational sessions on you know themes related to international recruitment in specific regions but also on other topics related to internationalizing your campus so thank you very much for joining us today it was a pleasure talking with you we hope this information was useful and please stay in contact with us thank you and have a great afternoon.