Dishing with Presentations: A Conversation with Leaders in Their Field

good afternoon good morning wherever you are and welcome to dishing on presentations it’s a great conversation with four leaders in their fields and we’re very excited to have them here today as well as David Zelinsky and myself so let me tell you a little bit about how you can stay connected with us so you to submit your question use the question tab on the dashboard we’ll be glad to share the comments and the questions want to thank everybody for also telling us a little bit about why you’re here we’ll include some of that later next is let’s talk about how we build a community we’ve actually got one lots of social media we have a website that’s full of resources we’ve got our blog now on tumblr and we’re everywhere and the whole idea is that this is really for you specifically for you to follow us and remember that we’re a real source of information for what you need gives me great pleasure to introduce my co-presenter or co-host here so Dave Solinsky who is the editor of presentation expert and we’re really excited to have this amazing panel of people so we can talk about a lot of stuff so at this point Dave let me turn it over to you and you can introduce our speakers Thank You Sharon and welcome everyone to today’s webinar which has a little different format than you’re used to but I think you’ll enjoy the give and take in the unplugged nature of the session to begin I’d like to introduce our esteemed panel of presentation experts and also thank them for participating today to start we have Rick Altman of better presenting and the longtime host of the presentation summit set for next month in New Orleans we have Nolan Haines of Nolan Hanes creative dr. Carmen Simon of Rexy media and last but not least Michael Parkinson of billion-dollar graphics so that is our team let’s get the conversation started tell us about the summit and and what are the exciting themes that our subscribers are gonna hear about best advertisement for the summit will be this next hour Carman mike and nolan are three of our most popular presenters and we’re gonna get to hear them dish about all sorts of things I guess this hours sort of a microcosm because at the conference we hope that we will make your heads explode with all sorts of incredible knowledge but really a lot of the magic is is the interplay between the people and and your peers and getting to network with people and meet your colleagues you know there really isn’t any other way that I’m aware where so many presentation professionals all congregate at one time and boy have we picked a good place to congregate we are in the French Quarter of New Orleans at the foot of Bourbon Street literally and and the late-september should be a wonderful time there and we will almost certainly sell out in fact we will probably do so before so presentation summit calm is the place to go if you want to join us we’d love to have you great I Dave I know you’ve had a question for Carmen why don’t we start with that question yeah coming yeah I know you’ve done a lot of work around brain science and how to improve what people remember or take away from presentations can you give us some sense of are just a few tips for the audience on how to remember the right things from their PowerPoint presentations not just some things things you can do just to enhance memory you have muted yourself that’s Carmen at her best ladies and gentlemen sometimes silence is the best way to get other people to remember I like I like what you said about getting an audience to remember some things versus remembering the right things anyone in your audience whether you’re delivering face-to-face or virtual presentation is very much like we’re doing today it’s going to walk away with a percentage of knowledge remembered or a feeling that is remembered as a result of that section we’re looking at science and realizing that there is a forgetting curve that the brain goes through and that forgetting curve is exponential we forget very fast at first and much slower afterwards so it’s very likely that after two days or so people will remember about 10 percent we’ll use that as a matter for Tikal number it’s literally impossible to place a fixed number on how much people remember after your session however there is something that you can do in terms of impacting that metaphorical 10% because what we realize that it’s not such a big problem that people take away very little what the big problem is is that people take away random things so control your your 10% I have discovered that there about 15 variables that can help us impact memory some are more intuitive than others for instance repetition as you all know is

the mother of memory so that is an obvious one so is emotion we don’t have to spend much time on those but if we were to look at some things that are a little bit less intuitive I like trade-offs and I like proportions between variables so imagine this here’s one that you will enjoy a good trade-off between something that is familiar and something that is unpredictable because if you look at your audiences and you say I want to witness something that is familiar actually I have a question for all of you all would you prefer in a presentation something that seems familiar to you or something that is surprising I like to be surprised because then I feel like I’m engaged with the information yeah and I’m not surprised about that answer because anytime I ask that question people immediately say oh of course it love surprises we’d like to be engaged and we like the novelty of it all it just feels oh so great but if we were to put your brains in an MRI machine and flash in front of your your brain some pictures so fast that your conscious brain can not process it so to be anything under 200 milliseconds or so and then after you leave the MRI session and picture if people show you the picture that you have somewhat seen in the MRI versus a new picture you prefer the one that you have seen so subconsciously would prefer familiarity because we know that if we can master our surroundings we increase our biological fitness but consciously we say we love surprises so as you ponder your own content right now for your next audiences ask this question what can I have as a trade-off between familiarity and surprise and what ratio am i comfortable with because for instance for a seminar like today this webinar we can push the ratio towards the surprises a little bit more on towards the unpredictable whereas in an executive presentation for instance that ratio would not be in those proportions you probably want to give something that feels a little bit more familiar and not so much taxing the surprise tell me some of your reactions as you’re hearing this I would say that I definitely see a need for both I mean I know there’s some times you want specific information because the subject or the content is you know animation or making a memorable presentation so you have an expectation as to what you got but you also have the same expectation that you want to learn something new and that’s why it ends yes yes something that they expect is something they didn’t expect so Carmen let me ask you between familiar and memorable I wonder how each of them rates on the emotive scale because I wonder if that isn’t the most important component of all is how evocative it is into what it degreed it stirs the emotions of your audience yes so I’ll give you I’ll give you some concepts because in order for us to say to our audience today look this is what you have to do we have to define concepts really well and here is a platform that I’d like to propose your audience’s brains come to your sessions whether it’s a blog or a presentation we use that word session or a presentation loosely so they come to your communication of only one goal in mind which is to sikri words of sorts the brain is constantly looking for rewards and there are some elements that that plug into that there is the memory because we know what’s rewarding because we have even experiencing in the past so the past people are our future there is emotion and there is the motivation so look at emotions as the stay that you’re in when you’re receiving rewards or you’re moving away from rewards and look at motivation as the amount of work that will you’re willing to do in order to get those rewards and now that you have those three terms in mind memory motivation and emotion a lot easier to process any of these variables that I’m offering such as something that feels familiar versus something that feels surprising something that you what is that because if you’re talking about unpredictable we just witnessed it right now and I like this because I guarantee that if we were to pull our audience members two days from now and say hey this is we are a few minutes into this segment what do you remember I guarantee that that segment will stand out just because you were so unpredictable that is funny how is that possible well Dave do you mind if I just jump that I’d love to ask Carmindy and everybody do you recommend any speaker engineering what they want to be memorable for example I you know one thing I tell people sort of as a straight up you know truth is that people will remember almost nothing so if they can take away one thing what

would you want it to be so what are your thoughts about it really engineering that for your audience as opposed to letting them choose what they’re going to take away I have a very strong opinion about that but I want to let everybody else who have contribute and I can bring it to a to closure when you’re ready yeah in all of my sessions that I that I teach everywhere around the world I always say know what you want to say before you say it know what you want to cause there’s a gentleman by the name of Andy bounds he’s an amazing amazing presenter from the UK and he said what do we want after he calls it the afters what do we want to have happen after the presentation is over with what do we want to cause and so kind of reverse engineering it what do we want to have afterwards look steps do we need to take to have that occur and all of this starts to play together the emotion the memory etc won’t say based on know what cause so what you say in order to get people to do what you’d like them to do figuring that challenge and then of course then we need to figure out how it Stan it’s very memorable okay that was that is an outstanding point because memories only use in function in in service of something it’s useless for us to just simply remember if we just sit here and reminisce about all sorts of things it will be oh maybe a short-lived good feeling emotion but that’s about it memory is there to serve us to get to the next step so you’re absolutely right usually on any kind of surveys that if you ever have the ability to do after any of your sessions you put in these two questions with well served and those two questions are what do I want people to remember and what will they do about it if you have the answers to those two questions you will stay in business when we don’t have the answers to those questions it’s a lot harder I love how cerebral Mike was with that response I’m not sure it’s possible to be diametrically opposite but but I am because I go about it from a completely different point of view I really don’t think about any of that I I know when I’ve engaged audience members I know when they are really with me present in the present moment and that’s good enough for me I know that if I if I have them in the moment they’re gonna remember the things I want them to remember I don’t actually process this cognitively anymore beyond that I’m going to be a Rick shrink for just a bit and I’ll look at occupational hazards that are very high carbon oh look oh look at the Adric as the exception and you have an exceptional than talent to be intuitive about your environment many of us do not have those qualities that you do so we have to think our way our way through it and measure a little bit more people like you are very lucky because they don’t have to then spend that extra cognitive power to come up with these strategies but there are some people who will be in front of others and they will not know what works and what doesn’t unless there is some prescriptive piece around it they don’t have that kind of intuition that that you do and and then what happens then what happens is we leave memory to chance and if you will leave memory to chance like mike is saying we leave cause to chance it was a very nice way for carbon just to say that I’m lazy okay guys I’m going to turn the conversation over to resources favorite resources I’m going to pose this to Nolan and then to the group at large Nolan I know you’d like to share some of your favorite resources during your presentation summit sessions anything that you’ve used of late that you can pass on to our audience anything anything you would put in the category of a go-to resource that you can speak about now I’ll turn it over to the group at large you know I use a use a variety of resources I use you know a lot of professional stock sites and I just use the word professional like you know just because it tends to cost a little bit of money it doesn’t have to be my favorite one is I I’m a visual thinker so in any presentation I’m doing I’m going to using a lot of imagery a lot of iconography I’m finding that I’m using that in probably 90% of my presentations when I’m seeing it used elsewhere we’re all seeing is we’re seeing as an apps on on website so you know you can get iconography a lot of places out there their website you know icons DB the noun project I would really encourage people I don’t

there are a lot of resources out there but I would really encourage people and you know and people say well you know I don’t have a budget I can’t buy stock photography I can you know buy icons to use so I have to go out and steal it from Google or use clip art or you know something hopefully dated it hopelessly dated I I just ask people to really really just take a step back and can you really not afford a couple of dollars here they’re really not you know I’ve been some of these icons you can buy for free or buy for a dollar or some reason free and professional image using a professional icon it doesn’t have to cost a fortune and it just it keeps your presentation to a new level get it prevents it from looking PowerPoint II so I always tell people you know I just take a look again ask your boss I think you might be able to carve out a hundred bucks a month for some imagery or $10 for some icons you know and it’s hard for me to actually keep up on sort of all the resources because there change it constantly every day there’s a new stock site I was there so you know Google would stuff find what works you know one good thing if anybody’s on PowerPoint 2013 off of 2013 and 2020 16 on the PC side I should say not the Mac side but on the PC side Microsoft has actually gotten rid of their whole clipart thing and they now give you a direct window basically to Creative Commons imagery on Bing so you can actually insert I forget exactly what’s called having it called insert from web or web search and it will actually search Creative Commons imagery for you in Creative Commons was great it’s a little tricky I’m not a lawyer but I’ll just give that tab yet it’s a little tricky but basically Creative Commons it’s free imagery and there’s a lot of that’s that I shouldn’t have said you should have used that sentence but it can be used without without cost and there’s a lot of great stuff out there so oh and it would thing look look the Creative Commons imagery great thanks a lot anybody else like to chime in on that Mike or Rick in terms of free resources or favorite resources I want to know where Carmen gets her photos nobody gets more engaging photos than she does well like like no and we definitely believe in in paid things and for more modern and more recent ones that I have noticed there is a site that I’m enjoying it’s called death to the stock photo and it’s a very inexpensive monthly subscription and you get photos that have a more genuine approach to to life and imagery in general and when all else fails I definitely recommend capturing your own we are now these days surrounded by so many devices that we can capture photos with and high resolution as such all that it is required is that you use your eyes well when we go to life way too fast we fail to notice it’s a shame because there are so many moments out there waiting for you to capture them and that comes with an immediate level of authenticity something that is very difficult to replicate the stock photography oh definitely the big team of graphic artists to rescue stock photos I’d love to jump on something you said which is about using your own imagery there is something that I want to make a plea for in the universe right now which is rocketing away from the use of metaphoric imagery and I’m going to give you the great example here because I think Harmon would agree it’s not memorable in the way you want it to be so let’s say you want to talk about your really powerful strong sales team you might be tempted to go to a website buy a photo of you know of a relay a running an Olympic relay team or some sort of sports or people you know doing trust fall things like that and it’s a great imagery it’s beautifully shot but compare that to using an actual photo that you took of your actual sales team that has been hitting it out of the park that actual literal photo it’s going to be far more effective and far more memorable because it is what you’re talking about or you don’t say NOLA do you mean to say that the photo of the man crossing the finish line wearing a business suit holding a briefcase is not I always say you know it’s fine if you want to use a photo of a guy hanging off a cliff mountain climbing if your business is mountain climbing but if it’s selling wicker so try to get literal imagery whenever you can and I think it’s easier than people think it is so anyway that’s my please PLEASE

literal imagery not metaphor I’m going to be the first to sign that plea and I promise together at least a thousand signatures if not more I have some explanations as to why that tendency happens why is it that people go to stock photo I stock photo or dreams time whatever it is that you’re using shutterstock and and download those and and the idea is this and I wonder what you think we tend to use metaphors for very simple concepts in other words when I talk about sales teams yeah it’s it’s very easy to think about idea it’s not such a complicated thing the other day I saw this person exemplifying the idea the concept of being a supervisor and he had in his PowerPoint presentation these pictures of a lion with his pride and he was so trite because here you have this high-powered executive who is using lions in his in his PowerPoint presentation it just tones everything to a level that I’m sure he wouldn’t have liked you to see it the the challenges that I have for everyone is use metaphors for highly complex concepts because that’s when the brain needs them the brain learns and remember is based on associations that’s when metaphors and analogies work best but use them for something that is very hard to understand not for something that is straight and very easy to understand because then you’re taking the the level of the audience’s intelligence down as well I don’t need lions and prides in order to understand the concept of somebody being a supervisor of somebody else use a metaphoric image if you have to but it shouldn’t be your go-to I mean there are some concepts if you want to talk about strategy you know what’s the literal images for that except if the literal image about strategy is you’ve hired a new strategic executive well then show a photo of that new executive but I mean I mean you’re right you’re out there elsewhere right but it should be we should first try to think literal and then if we can’t get one you know then we can explore metaphor and in my experience the reason why this happens is convenience it’s simple to reach out and and get an image and throw it in there and it’s related through the topic we’re speaking about some of the other websites that I go to to be inspired and to find graphic assets or assets for my presentations are the noun project I don’t know if anyone’s heard of that love the noun project it’s basically a sea of iconography or symbols then we can use for complex metaphors like Carmen explain like Nolan was talking about Rick was talking about the other file I use for data visualization for the folks that have to visualize quantitative data another another one is for data visualization is information is beautiful net once again that’s information is beautiful net for for free imagery although you have to I found that I have to sit through a sea of visuals like oh here’s my grandmother at the stove but there is a place called and stock morgue as in mortuary not mortuary morgue you e-file calm you have it and then stock vault net is another those are great and if I knew when I stumbled across this card CA n ly what a wonderful wonderful tool and there’s there’s just a whole host we could probably share and I’m sure we can add it to information that goes out in presentation expert in the future the next question up is really both for maybe let’s start with Nolan and Mike is tell us about the design challenges that your clients give you and how you make them works what’s what kind of check what kind of solutions to come up with can you give me an example of the worst design challenge and how you fixed it that’s a pretty good question you know at first Mike one of the things that I find a lot of people doing when they’re working on slides is there thinking textually and they start with the text first so they write and sort of the stereotypical old way of making a Fadi to write all your bullet points on the left-hand side and then you think oh let me add some visual interest let me go to Google or whatever steal an image of the kid and that with the lemonade stand or whatever and let me throw that on the right side but the way our brains think is the brains are actually wired to think in images first that’s sort of the default rather than text so I encourage people to swap that thinking try to

communicate whatever you’re trying to say with the image first and that image can be a photo it can be a chart can be an illustration it can be iconography try to communicate your story first and foremost with that image make that central make it the whole slide or if you can and then only bring in as much text if you need to to clarify it so it’s just that sort of swap thinking I think the old model is text first image second the new model the more effective model is image first and then only as much text as that absolutely necessary so that’s just sort of a structural way I encourage people to make and create their slides like have like yeah one of the challenges that like Nolen that I have frequently is that there are two pieces the two pieces when we create a presentation mainly that the speakers have to deal with and one is the aesthetic you know how is it look and feel and then the other is is the content or the message and that there’s two different ways I handle both of those challenges so for the aesthetic I’ll ask I’ll ask my client do you have any preconceptions things that you’ve seen that you like that you don’t like and that is where what we’ve heard I mean I am often inspired by what I see from Rick and Nolan and Carmen I mean the things that they do give make me come up with better aesthetics they are both they are all amazing presenters and their presentations are stunning so what I ask them to do is show me examples of things that you liked in the past and then we’ll start to narrow down the aesthetic part of the design challenge as far as the content decide inside of it what I’ll do is I’ll actually start with text it sounds counterintuitive ly counterintuitive as a designer but what I’ll do is I’ll ask them things like well what’s your message and that’s textual what message do we want to send and that’s all driven by what we want the outcome to be so what could we say to the audience to encourage them or nudge them to do what we’d like them to do and we could talk about memory we could talk about adoption we could talk about sales all of this as is as as germane so knowing our audience knowing what we want them to do and then figuring out what we could say what do we leave them with that would encourage them or persuade them to do it that becomes our our takeaway our message for our entire presentation and then we use all the needs that Carmen has shared that Nolan lists talked about their risk joke to us to get people to do what we want them to do and then answering the questions that the audience has that would arise after I state this thing like oh you’re going to save a whole bunch of money if you buy our widget what would they ask well how much money am I going did save what is your widget what makes it better these are the questions that need to be answered in our presentation and so we would do that textually at first then we would find a way to visually represent that information after we know what we want to say it’s kind of like I don’t want to have a flowery sentence until I know what I want to say I don’t want to use an image until I don’t know what I want the image to do first so we do that first so the challenge becomes aesthetic is separate from the content we tackle each in my experience independently figuring out what we want to say how we want to say it I hope that makes sense is this terrific that each of you reach different conclusions here about about what to do first I think the through images or text because I have found that there’s just no way to generalize how people will think most creatively I get asked all the time in my workshops should I create the text first or the imagery first or more to the point should I create the handout first with all of the verb or should I first create the slide the properly crafted slide with just a few key messages and perhaps an image and I usually demur in answering that question because there’s just no way to generalize how people think creatively the key is that they separate that they separate those two parts of the project I don’t care which one they work on first then you highly evocative slide or the full detail that belongs in the handout the key is to separate those two things and think about them individually generally a person’s own creative workflow is going to determine which they do first and whether they think images first or whether they think text first I want to clarify something I think a lot of people go wrong in slides because they try to do two things at the same time which we’re all sort of been talking about they’re trying to write their content and design at the same time and that is it’s a recipe for disaster and so when I talked about thinking in terms of image first I I act

that’s the design process the design part so before you get to what the site looked like it’s fine to have undesigned slides and lots of bullet points and you know use it as your outline is your sort of bonnet of information but once it comes time to start designing that slide that’s when you move your text off onto the under the pasteboard now you start thinking what image is there and all that once your message is down and also on that I will say that I tell people Lots content effects design and design effects content so if you hand me 20 bullet points and say make me a great-looking billboard on the highway it’s physically not possible and yet people will say you know here are 20 bullet points on the slide I need every one of them make it look like an Apple Keynote you know those beautiful things with the image in one word yeah but that’s not the content you handed me so we’ve got to work on that content first so but people have to be honest with themselves whether their content will allow for the type of design they very often want and I think there’s a big challenge to we have a question or kind of a comment as to a struggle from one of our audience members David says his biggest challenge is displaying lots of technical information on a small number of slides and I know knowing you’ve done a webinar for us that really talked about that as well so anyone want to talk about how you handle technical information I can I can tackle that and I have a piece of good news that anybody will enjoy when they consider the struggle graphics versus text from the brains perspective even text has the capability to be remembered if it leads to mental imagery because even though imagined pictures and real perception are not the same they’re functionally the same in the sense of even if I use words in enable you to imagine something that can still become memorable so if I said to you imagine what it would be like to row down the Amazon River or imagine what you would look like with a third eye and you’re in the middle of your forehead I don’t have to have a PowerPoint slide for that I can just simply use the words and by creating that mental imagery I can I can still form a memory trace for you that’s a piece of good news because not everybody has to have access to that expensive stock photography or be so bogged down into graphic design if you take care of your words then you can take care of memory unfortunately what happens we speak in so many abstracts that it’s very difficult for the audience to form a mental picture and technical presentations are very close to that environment where they’re staying at such an abstract level that is very difficult for people because obviously they will not remember all those charts it’s very difficult to walk away with a strong mental picture of something and the strongest negotiations out there because after all the presentation is a form of negotiation are the ones where everybody has the same mental picture think about you and your spouse’s the best vacations you’ve ever had are the ones where you both had the same mental pictures when you walked away so as we go back to those technical presentations we are humbled that people are now going to remember many of those details will they walk away though an image and a feeling that you can control and is the same for everybody that’s where the challenge becomes asking how many bullet points should have put on a slide or how many charts could be fit on this space that’s a 1997 kind of question a modern question to ask is what do I want to put in people’s brains that they can act on in a few days and I heard something in that question that I want to bring up because it is a trend that I’m hearing about a lot in business these days how do I put all this information into a few slides what I’m hearing a lot is my boss only allows five slides or I would say if a corporate policy now that we have to present in 10 slides and I always ask I said is that independent of how long the presentation is or what kind of content you’re trying to present so if you are getting that from your your boss or your company you really have to question why they’re asking that and my assumption is people say are telling employees now you can only use five slides you can only use ten five or six live forever because they actually don’t want all the thinking and all the the minutia that people tend to throw in the decks they want what is what is the actionable item which might talk about what is the top line don’t show me your thinking don’t show me all your numbers all your tables of numbers what is the result what should I do so it’s that macro thinking it’s that larger takeaway we keep talking about so if you have five slides to present maybe it’s here the

three things I want want you to take away from tried ones an introduction slide one is the first slide 2 in 2 3 & 4 those three things and your last part is your wrap-up that’s it are you saying that that you think that organizations often use this sort of as a form of triage the slides are a disaster so only use a few of them that’ll actually make people create better content that way well they’re throwing that out as some sort of solution because they think they can’t they don’t have a solution for the problem of people throwing all this content they’re not addressing the real issue which is I don’t all that content I want what’s the actionable item what do i do what’s my takeaway but is this sort of until the result is people take 30 minutes of material and instead of putting it on 35 they put it on five but that doesn’t help the company it really could work I mean if you tell somebody you could only use five slides it might really force them to to stop creating the kind of dreck that they do the other piece of irony is that if you get somebody who’s slick with PowerPoint they can create an entire encyclopedia in five slides true do they say that the best battle plans are the battle plans that you can fit on one page Rick let me just say we’ve had a couple of comments that your audio is low again so just want to ask you I know you’re gonna shoot the mic before the end of this day speak so softly everybody I know you do just like me so just want to just make you aware that it’s very sad I was just oh there was something that I remember I was just helping I helped Xerox put together a technical presentation and and like all the people who are like Carmen and Nolan and Rick we often get to deal with relatively dry subject matter and sometimes we actually need that technical information so Nolan said it you know what is the actionable item what is the thing we want to take away from this slide and the same approach that I think all of us take to creating a deck we take toward a slide so when I look at a slide with technical information I think well what is the what is the takeaway if my goal is to motivate or persuade I find that I am much more successful if I have a benefit to the audience if there’s no benefit then quite frankly I don’t care about the thing you’re talking about so if we can put a benefit into it for example I’m talking about a technical solution what’s the benefit of this technical solution well it saves money or time or whatever the thing is if if there is a benefit then in the slide I need to answer two questions the two questions are what is my solution and how will it give me the benefit in the technical part I only include information that is relevant or germane to the message we’re sending so I don’t include everything I only include the information that I need the audience to understand in order to arrive at that conclusion the benefit to which they’re going to get that kind of pushes away all of the extraneous information that would typically fill a slide and when it comes to the what what is it for example I asked the subject matter expert the really technical person explained it to me so I understand and I am NOT the sharpest banana and the cactus patch and if I can understand it that I know the audience well the audience they’re technical experts then we can geek out a little bit more but I’m going to assume we have we want to cater to the lowest common denominator and that lowest common denominator can still be really really smart nonetheless I asked the person to walk me through it and then once I understand it it typically breaks down into a process diagram or an architectural diagram or something that’s relatively simple and then we include the additional technical or deeper data on perhaps another slide where we use that as our road map and then we break it down or you include that more technical data and a handout like if you have a table of numbers or the more detailed explanation that’s the domain of the handout it’s not the domain of what you put up on a screen and it’s fine to have both of those things they’re both valid I like that and here are two things that people will enjoy hearing especially when you handle a lot of complex and technical information number one is this as you have progressed from slide to slide to slide it is OK for some slides should not be fully explainable or fully memorable all you’re doing is you’re not counting on verbatim ‘memory you’re just counting on just memory in the sense of if I present it to you five slides and each of them had technical technical technical by the end of that you kind of get the gist that there’s a lot going on

and perhaps that is your intent anyway I don’t want to walk maybe – a meeting showing how simplified our things are I want to show that there’s a lot of complexity and somehow we have a solution for it so don’t shy away and sacrifice all of your complexity because even neophytes in an audience will be more impressed by something that is complex versus something that has been reduced only a few elements that perhaps I cannot trust so embrace your complexity but number two is make sure that you balance it remember we’re talking about trade-offs make sure you balance it against something that is at some point a little bit more simple so it’s not so much about complexity versus simplicity as it is the rhythm between the two because in order for the brain to appreciate something that is simple it has to know the opposite state it has to know the complexity from which it has come so nobody’s going to appreciate your nice slides that are very Apple like with one key word unless they realize that those have sprung from something that was very chaotic and very difficult to handle at some point and you you master that rhythm between something simple and complex that’s when you get the audience’s attention and appreciation not really with one or the other that’s wonderful no one said that it’s okay to put all that in a handout I’d go a step further I’d say that it’s necessary that you do it your audience deserves your best effort your audience deserves for you to be thinking as clearly as you can about the best way to deliver information and when you put all that technical detail into a handout you’ve told your audience that that you thought about this and that you really think you understand the right way to deliver that information karmen Mike and Nolan we’ll all remember back in 2010 at the conference in San Diego that year when that that very sweet unassuming man from South Korea stood up and said to us if I don’t create busy slides my boss will think I’m lazy and I had such sympathy for his plight do you remember that when that guy stood up in front of all 220 of us and said this and was like you know all we could do is sort of put our arm around him and say boy we feel your pain and you know if we can start getting organizations to understand that a presentation is more than just what you say but also what you give to your audience then you know maybe we’re gonna start to solve things here I’m gonna move the conversation on to the productivity question and people are always looking to do more in less time can you share maybe I’ll start with you NOLA and then the rest of the group can chime in can you share perhaps you know some of your favorite shortcuts PowerPoint shortcuts and then any ways that you might actually be able to condense your rehearsal time if you know I’m getting getting ready for a significant presentation one thing instead that just saved me time left and right is I have a resource file a personal resource file of elements that I’ve used before not photos necessarily but things like these icons we’ve been talking about and some other sort of PowerPoint things that you create in PowerPoint that that should allow me to work with imagery and sort of photo frames and maps and vector maps and things like that and they’re all categorized for like for example all my iconography is categorized so what I’m doing is I’m not reinventing the wheel which and I’m not rushing out to where where can I find that icon or what can I do I’m reusing stuff and it’s literally cut and paste so that’s a file that I literally have open every single day of my my my work my life it’s open and I’m constantly cutting and pasting so that allows me to just grab something I’ve done before and repurpose it so that’s just one sort of small thing in terms of God how to how to make rehearsals quicker somebody wants to tell me that too much rehearsal is not enough I’m of that school there’s there are some people that will say you know no you just you just want to keep it a little loose and never rehearse and just so it’s deal free and off the cuff well some people can do that I can’t I need to rehearse and rehearse and rehearse and I mean you don’t have to spend you know weeks and weeks and weeks but you do need to set it aside genuine rehearsal time and this means door closed presentation up in front of you and here’s the most important thing you have to speak out loud none of this in my own head thing it has to be a real rehearsal close the door you know don’t care if your somebody can hear you through the wall you have to really do it do that a couple times at least and then you can still improvise once you get to it but you have to make the time for rehearsal I just haven’t found you know many shortcuts that were play or any that replaced genuine rehearsal anybody else like to chime in on that Mike or Rick I will um I want to talk about rehearse a

little bit because I have I’ve discovered that that can take many forms and some people like Nolan need to rehearse a lot before they perform other people get stiff and mechanical and they do better with less rehearsal and this again is just a product of personality but what I have found is that there isn’t a person on earth who can’t benefit for more time rehearsing with the software when they are going to be showing slides as part of their presentation having the room having the the wireless remote in their hand working through the slides as they speak I I don’t know anybody who can’t use as much rehearsal time as possible on that even if that’s a person who does better by being a little bit more spontaneous with his or her actual thoughts and I want to say that sometimes people who do think that oh I’ll do better with improvisation or I’ll do better with just a few bullet points in my head the bad consequence of that is the fact that you end up keeping the best parts of the presentation to yourself how often have you not had the chance to revert rehearse went in front of an audience delivered something and after the fact you thought shoot I shouldn’t have covered this thing and that thing and the other thing I should have actually said it the other way not the way that I said it so don’t believe the Mirage of oh I I kind of know I sort of know but rather clearly know what you want to put in in their minds because if it’s not clear to you it will not be clear to them and if it’s not clear to them then why should that should they fight for that cause that Mike was talking about and people if you’re not using it you need and you present with PowerPoint all the time you need to be using presenter view using your own laptop and if you don’t know what presenter view is it kicks in when you have a second screen it’s basically what in your laptop you see is basically your own personal teleprompter with your speaker notes the current slide and the next slide your audience just use the one slide and that’s a technical thing but it’s when somebody says give me one give me the most useful tool and power point to reduce the amount of bullet points and text on the screen I say it’s presenter view because it allows you to take your notes remember the presentation is not for you it’s for the audience it allows you to take your cue words and your notes and all that stuff that prompts you and put it in your speaker notes that only you see and that allows you to put very little on the screen and have your speaker notes right in front of you I have a terrible memory I use presenter view all the time it’s right there my notes are right there and I can be staring at the audience but I’m actually staring at my laptop screen and nobody’s the wiser make use of it I like that one of the one of the things I noticed is that it sounded like Rick and Nolan were in disagreement about about practicing and what I found is no I think that Rick tell me if I’m wrong here because way back in the day when I first started presenting to live audiences I was super nervous so I would have pages of bullets that I wanted to speak to for my slides and I would refer to those and I practiced and practice and practice to the point that I feel like I became a bit robotic like I must hit these points I must always say them in this way and to Rick’s point somebody who I trust said lose the notes buddy he said your slides are your cues you should be fine or a presenter view is your cue that’s your notes use that so I I ditched him and what I found was it’s it’s the practice isn’t about practicing it’s more about knowing the material would you agree Rick yes I would agree this is also wonderfully complicated I think it’s just phenomenal how we can all reach different conclusions and toss this about this is the kind of stuff that we talk about in the bar at the conference over a beer or a glass of wine or something because it’s yes I you know rehearsal takes many different forms so do notes and I it works great for nolan to have presenter view next to him i become an idiot with presenter view what i find is that if my monitor is right next to me i end up looking at it all the time so i would much rather have just index cards that are near me like at the podium at the lectern that’s maybe five feet away and I’ll go over and I’ll look at them if I need to but otherwise I am more comfortable when I’m just speaking to the points I assume the wrists Carmen mentioned earlier that I might forget something that’s the risk of speaking live and I assume that risk all the time I would rather risk that than sounding like a robot now having said this Carmen is one of the most accomplished people that I think I’ve ever seen at our

conference she can rehearse I’m sure she rehearses right you rehearse don’t you like all the time I’m sure and she is so prepared and she’s able to do that to a degree that is unlike anybody else I’ve ever met that’s why she keeps coming back and giving keynotes at her conference because she’s so skilled that way I would fall completely flat on my face if I tried to do that I mean imagine if I had a script and I memorized it and that was the way I started the conference each year everybody would walk out but after some rehearsal no you internalize those things so much where I would guarantee that if Rick practiced and practiced in practice some more and there are some phrases that he wanted to hit just so if you are dedicated enough to that content and if you have enough chemistry it’s impossible to sound like a robot then sometimes what I remind people is this look at your core message something that you’ll absolutely believe in and ask would you take that message out on a date and if the answer is yes and if you’d even consider taking it on a second date that’s even better because what often we sound robotic because we don’t have the chemistry with the content we sound the body because perhaps somebody else has written the script for us which is the case in many corporate presentations you don’t have the luxury to create your own things you’re you’re being given things to say then what happens and the solution for that is to find something that definitely excited to you in something that ignites that chemistry and that will carry you through well the last thing is I think I think Ric Roman and Carmen I think we’re all dancing around it’s all critical to be ourselves not be someone we’re not so we all have different ways of practicing and ultimately sometimes I’m brought into the oils coaching for very technical data and the one thing I asked them when they present do you feel comfortable saying what you just said and if they say no then I say stand in your own words yeah we they’re the experts they know the content because they wrote it so really it’s just a matter of how do they say it though they feel very comfortable and in a way that they feel comfortable saying it because human beings have an amazing BS detector we can tell when someone’s being faked and we don’t trust people who are fake so we want to find out if this person is being genuine because this is the person who I’m going to buy from without trust I don’t buy into or buy from anybody humans have an amazing BS detector that’s so that’s got to be the quote of the hour Sharon I think I was just thinking that belongs in social media I true I love a terrific well I know we’re running short on time so I have kind of one question about looking forward we’re hearing a lot about mobile presenting we’re hearing a lot about video does that change the way we are going to address presentations Cree presentations deliver presentations let’s hope not in the last part because it’s Mike said the audience can tell if you’re not genuine and it doesn’t matter what your medium is so the delivery part that that shouldn’t change that shouldn’t change for the next thousand years you know the the the key key component of that that’s that’s different you know we all need to try to stay on the top of that wave and not not drown but the but delivering nope that’s just all the human element only reason to develop presentation content anyways to get people to act or to follow cause of sorts one of the biggest ways to change behavior in some way is to hook into people’s existing habits it’s a lot easier to hook into those and to convince people to adopt something new and if their habits have changed then we have to change along with those so the best presentation is that which is seen and if people are watching them on mobile devices now which serves as well to be there they’re watching them in video format this serves as well to be on there be where the people are and you have more chances for impactful presentations I want to acknowledge because there are a lot of people right now probably listening saying well this is all great but I don’t present life and this is a trend that I’m seeing more and more and more and more when I talk to a group of people I say who presents live and the number of hands the number of hands that go up keep getting fewer and fewer so well yes there’s still a place for this traditional presenting that we’ve been talking about more and more presentations are simply being emailed they’re simply being printed they’re simply being viewed by one person on an on a on a tablet or they’re you know there’s just a phone call and it gets done in advance so don’t think that just because you’re using PowerPoint the things need to be these large screen large format one picture a couple word type presentations there is a wonderful book out there called slide docks just go to Google slide docks it’s

put out by Duarte comm which is a presentation from out there which basically it’s the whole book about how to use PowerPoint to create presentations that are never ever put up on screen and presented formally so for all the people out there saying oh I only you know I just it turns into a PDF and I email it off there are formats there are ways of created printed presentation there might be a little different than what we’ve been talking about today but that’s not something I’m seeing more and more Rick I think you should have the final word as far as this topic and then David I won’t close it maybe this is a question of semantics I wonder if that is a presentation if you if you created some slides in PowerPoint and then you PDF it and email it have you created a presentation or have you created a document I understand the idea of a presentation that maybe is live and in person today there are podcasts webinars like this one I get all that but when you end up sending something that is printed and designed to be read personally I don’t call that a presentation any longer I call it a document that that’s valid it is semantics I call it a printed presentation very often as opposed to an on screen presentation but the point is you have much yet much more leeway to include more content because people can read but it means a lot of things it means 11 point type not 24 point type it means you no reliance on unpro Xand and tables of numbers you can use that in a printed presentation where you can’t on on screen so I again it’s a valid form of presenting information and I would just encourage people to think about it that way just because you’re using PowerPoint doesn’t mean it has to be 40 Point header 20 point clubheads you know bullet point any final words and then I’ll close it out I just want to thank everybody for participating and I think this went quite well and hopefully we can all do it again it’d be great we’ve really enjoyed this I want to tell you we love it I mean one of the things we’re going to do is man on the street interviews at the presentation summit hopefully we’ll get a chance to see all of you there and we just want to say thank you this is the first time we’ve done something like this and I think we’re going to do it again so stay connected with us we’re on social media we’re actually going to be posting the webinar recording either on today or tomorrow and you’ll send by email and when I thank everyone and hope you have a great rest of your day