How to Implement your Strategy through Projects and Talent | Project Challenge | London | Mar 2014

it’s just a pleasure to be here as you see I am member of the board of PMI so I’m going to tell you some stories from the point of view of PMI I also work and do research on this topic so I’m going to share some of my own experience so basically three things I’m going to cover the PMI perspective we have one very important document for leadership which is the pulse of the profession so I’m going to cover that some of the key findings and and focus on talent then I’ll tell you more about the link between execution and project management and finally some kind of examples that work so that’s what I want to cover quickly before I start going into the matter I always like to explore a lot of people about how we work as human beings it tells you a lot of about yourself and how can you motivate other people because in the end is all about people whatever you do strategy execution projects it’s all about people i don’t know if you know about these hypotheses it’s called the happiness hypothesis it’s from the guide yona yona plan hide from the university of virginia has somebody heard about the happiness hypothesis no so basically what Jonathan says is that we human beings are like an elephant and a rider inside you you have an elephant a big elephant and a rider and the elephant is is the emotional part of yourself it’s automatic is that they’re running it is the subconscious and it’s very short-term the elephant has to have something in a change very quickly the elephant will only move if it gets a return very quickly yeah a quick way otherwise the elephant forget it will not move you all have an elephant inside you you and organizations to okay I’d like to start with this because it relates later on to my presentation on the other hand you have the rider the writer is rational is discipline is conscious things long-term what happens here there’s a constant battle between your elephant and your rider who tends to win the elephant all the time there’s nice where there instead of going to the gym where does the elephant tell you to go to the park or to the pub yes that’s the elephant if you’re paying attention to me the weather will say no pay attention to Antonio he might sing something which makes sense the elephant will say no check your blackberry do your iPad whatever does the elephant easy quick wins okay what’s important in order to get somewhere is that these two people these two entities are aligned and what’s even more important that there’s a path if you don’t have any direction in life you don’t know where you’re going then you get them both lost so you need to have a direction this is the same apply in companies you need to have everybody line in a direction you will see that later on in my presentation so remember i’m sure you remember this for a few days the elephant is pushing you all the time and your writer is trying to put some sense to your life okay so PMI parts of the profession this is one of the key fob leadership tools and and reports that we issue every two years there’s a new parts of the profession we want to know what we’re doing as project managers how are we doing how much is invested how many projects fail what are the best practice who are the best performance and the pulse of the profession is not just PMI we gather information from other reports from PwC from from Busan lanes from Deloitte from the economies and we put everything together it’s something that we used to share with every project manager is for free so you can get it there and download I will just cover the key points but you can read it in extends the other thing that we use with the ports of the profession we do a big press release everywhere in the world we want leaders business governments to understand better what we do we want them to understand the value of project management we want them to understand how much money they are losing because they are not doing well project so for us is one of the key elements and tools to project and to increase the perception of value in project management across the world which is perfect for us that’s what we’re doing all a couple of of statistics results from this research we talked about the money at risk so if you invest 1000 or 1 billion US dollar in a

project fails 129 million are lost or wasted or thrown away I burn out yeah that’s a lot of money that’s a lot of money that every year gets wasted thrown away which you could do something else okay so that’s still a big room for improvement I’m sure you heard about this you know Kickstarter eighty-four percent of the top 50 projects were delivered late Kickstarter crowdfunding in the US the biggest website with new projects new ideas eighty-four percent of deliberately this one you heard we’re not very far from there the CIA was fire of BBC because he didn’t manage the project right the big transformation going into media from the old tapes fire CIO from BBC but project management I heard probably you heard about the biggest project in the US the biggest project for Obama healthcare.gov a big disaster they will live they were not able to cope they were not ready another example of bad project management so it’s every word is they’re the biggest governments in the world having problem executing projects yes what happens in the UK so from the statistics for couple from the UK UK 52 of the projects in the UK I deliver on time ok there’s the average global average is about 50 52 so in the UK you okay in terms of delivering half of the projects are deliver on time is not great it could be better 64 of the projects in the UK mid gold so maybe they deliver late but at least they deliver some of the goals so again you’re also around the standard global standard you can read more in the report I’m not going to spend too much time what we call is identify high performing organization meaning that about ninety percent of the projects they run they are all on time on budget and deliver the benefits so if you have these three and ninety percent of all your portfolio then you’ll categorize a high performing in the world there’s about twelve percent of the sample in the UK only eight percent so there you’re below the average yeah you’re not good there are not too many high performing organizations as per the PMI study for example if you look at training and talent which I’m going to talk briefly later on a high performing organization would have an ongoing training on project management they would have a process to develop p.m. ice or project managers to mature the organization in terms of project management there would be transfer of knowledge when projects are finished they would have a defined career path how much we want this and how slowly it goes to have a proper career path for project managers and then of course a real knowledge transfer process so that’s what a while performing high performing organization would have in terms of training and development there’s good news about the research tool we found out and several research proved that between 2010 and 2000 20 there will be about 15 new million projects 15 million projects in project sorry jobs in project management so every year there will be about 1.5 new million jobs new me 1.5 million new jobs in project management in the world so that statistics there’s needs for project manager in the UK and outside the UK I teach at universities and I’d like to to show the students ok you’re in my class why should beat here and I should just go to Lincoln there’s 80,000 projects that jobs in project management today 80,000 jobs available in project management not bad yeah and the research says that every year 1.5 most of these jobs will happen in China India in the UK is about 170,000 statistics but it gives you a trend ok another part of the research that we do is on salaries and we notice that people who have the PMP the project management certification earn some more money is not that a huge gut yeah maybe it’s a couple ten thousand dollars more but still it makes a difference is will recognize is something that it’s sacred ation it helps you to be seen as a professional

project manager so in terms of salary there’s some benefits do so there’s a big need for project managers the issues that there’s not too much talent so there’s a shortage of talent and we’re going to see what we mean by talent as you know as soon as there’s a crisis talent is cut the Italian management talent development is one of the first thing that companies turn down they try to cut costs there yet is one of the most important things that you see when you read the press so we talk about the Italian triangle these three things so we have the technical project manager management skills what we bring with PMP with this this disc is that we have this project manager then you have leadership and understanding of the strategy in the business this is what forms that triangle the talent triangle okay we often our focus on this one we realize that not actually the best project managers they understand about leadership and they understand about the business and you can see some companies are focusing on hiring people for their technical skills that’s about twenty percent we hire you because you’re a project manager or because you’re an accountant yeah some other companies like forty percent this is based on Deloitte research higher because you have leadership potential okay what we see is that project manager you need to have grow three seals today and it’s very hard you need to develop them because often the company will not pay so that’s why I guess some of your here trying to learn new things to apply later my company didn’t pay for me to to get trained is me reading participating in events and so on otherwise I will just stay where I am this is very interesting the VP senior VP of of Google one of the companies which is hiring the most an interview last week or this week the five traits of a company tops talent he says it’s learning abilities ability to process on the fly is the ability to pull together disparate bits of information what would we do as project managers we do all the time this we would try to get from pieces of information something that makes sense to understand how the projects are going another thing which he says the ideal employee can help the firm in adopting to make market disruption okay that’s what we’re for we try to help companies to be on the edge to be there to launch new products new services and finally which is very important top talent tends to embrace change and enjoys the change challenge on working in and the environmental where everything is unpredictable the end to tend to be more innovative and flexible in the approach to solving problems so basically that’s us that’s the project managers we’re constantly in change we understand change and we can live with change we can call this is google senior vice president of HR they’re looking for this kind of skills okay if you have questions let me know I live very little time at the end because I’m always rushing just to cover as much as I want so if you have questions let me know so leading will become more important man managing we all know that you need to have both if you want to be a good project manager like I tell you this is kind of the jobs that you see now in the market probably you know acts at the leading insurance company that were looking recently for strategic portfolio manager now they’re looking for portfolio managers very interesting I show this to my MBA students guys you need to go for these kind of jobs yeah you know projects you know business but what strikes me most and telling you the importance of project management I want to give you just two examples everybody knows nike yes nike they have a headquarters for european amsterdam in the netherlands very close to the amsterdam corporate strategy and development manager what would you imagine that what kind of skills does a strategy manager need without rhythm you would imagine strategic planning market analysis market research what do they say here nike as the first core competency needed for a strategy manager project management this you will not see even three years ago today for being strategy they asked for project management skills I’m not making it up this is on the press this is jobs that I find every week this is a big transformation is not so much planning

is about executional and how do they execute with projects another example I just show you too i have many ups i guess you know to strategy manager what do they ask support the strategy directors with developing strategies and building business cases by conducting research okay that strategy fine male responsibilities manage projects develop project plans with say recommendations to senior manager and prioritize the projects that’s again strategy manager today they ask for project manager two things which I like a lot at the bottom sorry skills project management skills experience with managing proxy complex we can all apply to this job guys now we can apply for strategy managers and lust which is very important experience with selling project outcomes and strategic concepts to sea level management ups asking project managers to help them sell the value of project management amazing very recent job okay so we’re in a very good track here this is the reality you can see many statistics these are real jobs and I think we all can apply for them you need to have leadership business and project management okay so that’s a bit then in a natural very quickly because I like to share many things with you as is the last time of the conference but that’s about the pulse of the profession the importance of project management the money at risk that you have when you lose projects and the key statistics an area where I focus and I want to share that’s more my perspective as as professional I work in the space I teach our research so I want to share a little bit also like 10-15 minutes on the link between strategy and projects it’s a bit different than what you usually see so that’s why I like to share it maybe makes you think differently when you go back to work tomorrow so what I did in some research is we look at the top hundred companies in the world you know most of them here yes and what we realize is that most of their strategies are very similar they all want to grow the old one to expand they want to increase market share they want to sustain the world and they want to of course give more return to their investors this is common sense wherever you work and you look at the competition they will win one the same yay another part of the research top 10 companies according to fortune 500 first company in the world exxon mobil walmart stores and so on we check what do they want these companies for the next year’s growth market share shareholder value customer satisfaction not so much because they’re on the top so they don’t really care too much they can afford it but the rest this is what happens at the rest of the list it’s almost green they all want the same so what’s the point we all want the same we want to go to China we want to develop new products we want to increase market share and why some companies make it voice other companies don’t make it that’s the question you can copy the strategies you go to the website you can basically copy them but some companies are more successful than others and that’s what intrigues me most strategic objectives for the organization they all want the same they want to grow if they want to innovate they want to improve the reputation with customers pretty much the same it makes sense ok so what it means here is strategic initiatives are projects and everywhere also I talk sometimes to public sector and there they have the biggest projects bigger than corporates they’re investing billions in development in Africa in building back countries which were destroyed they’re spending billions so governments are also very important in the project management one of the things which strikes me more is is why when you go up and you get an appointment with the senior leader the CEO you have half an hour and the guy says what are you doing what’s your job I some project manager what’s that what does it mean what’s the added value yeah they don’t really understand what we’re doing I don’t know here in the UK but where I live and where I’ve been speaking they don’t really understand the value of project management I’ll show you why okay so one of the things that I realize

is i don’t know if you know these guys they’re the first one there henry ford yes so he developed the T model cars for everybody 90s 1590 20 everybody could afford a car it was the same model yeah the T model black but it make it so cheap so that most of the people could have one yes Deming here he is the father of TQM total quality management this one is the father of scientific management you know Taylor Taylor is so he was going to the plants also 1920s and check how much time would tell you in the chain so if you would be nailing something you will with a clock check how much time it will take so bottom up trying to make efficiencies peter drucker this one you know the fights forces the a porter mins burger Hammer hammer business process re-engineering he developed all this concept about improvement what happens with these guys none of these guys and we research the publication of the books none of these guys talks about project management they don’t mention the word projects in their theories and their books they don’t mention it they don’t mention project management is important they don’t mention that project management is important for executing a strategy they don’t talk about it about thirty five percent of the senior executives in the top 100 companies in world they have an MBA they go to a business school yeah here you have London Business School you have inside you have worked on Harvard and so on they go to this school thirty-five percent of the senior executives have gone through one of these what’s shocking here is that we look at the top hundred MBAs in the world and guess what how many of these business schools teach project management to all the CEO senior leaders how many top hundred talking about however wart on how many eight percent 22 out of hundred business schools teach project management as a core competency as something that senior neither should learn that something that they will use later on only two MBAs in the world and they are not even the top 25 is the only one in the UK’s it’s cranfield university during the top hundred there about I don’t know where 26 so these guys don’t teach you yeah the Guru’s they don’t speak about project management the MBAs they don’t teach you project management the beat the college and let you go for a project management a specialized master you don’t learn I never learned I did an mba in london business school I studied universities paid nobody taught me project management and the same for you afterwards you are interested and then you go for a PMP or prince2 or whatever but it’s just because you are interested and the other thing which is very important in a show also to my students and this will open your eyes as well what matters today is changing what matters today I don’t know if you know this magazine is called Harvard Business Review yes is what CEOs read when they’re flying on their planes that’s what they read every big guru wants to be published in harvard business review is what shapes the next thing coming in management okay so what we did we research we look at Harvard Business Review you can have a look at how many articles have been published since they were founded about 40 years ago what will come on the top is what matters what people are reading well you can have a career what comes in the bottom it doesn’t matter so much so these are the numbers what you see on the top what matters the most in a business marketing finance strategy HR leadership 4,750 articles when I did the research when I look at later on you continue 14 plays project management 299 articles compared to 4754 marketing strategy execution which is the other term I talk to only 410 this explains everything this explains why people don’t understand what they don’t care or they don’t have the time they want to hear to marketing they want to know the

finances they want to know what’s coming next when I teach to project managers I tell them if you want a career don’t go into project management if you want to have a quick courier go to marketing finance you have more chances it’s much more structured you have a career path which is real project management is fascinating you will never get bored but you don’t know where you’re going to end up in a year in two years you have no clue okay so this is changing you see more articles now in harvard business review on this part here on execution and project management but this explains the huge gap this explains why there’s a silly this explains why the CEOs don’t put so much attention on what we’re doing okay but we’re trying to change that we’re working on changing that so just very quickly another perspective to just make you feel less frustrated this makes you understand okay make sense the Guru’s don’t talk the nba’s don’t teach and the magazines don’t talk about that so okay now we’re fighting here to get better the other thing which is very important is remember the Guru so we look at 100 years 100 years backwards then what you see there’s two concepts which I use is running the business and changing the business this is very important that you understand the difference what has happened over 100 years you have the Guru’s rough influence very much the way companies are run so you have starting with Taylor and forth and Emmy and Drucker and so on they advise companies to manage this part much better the advice of the Guru’s is how to run your business better how to delegate how to be more efficient how to automate how to put an essay p system how to outsource that’s all about this part so what’s happening is that one in the business has become very Lee yet you cannot really make it more efficient you can reduce costs by firing people yes you can do that okay but improvements here are very very limited on the other hand companies are having more and more projects because all the things that you do here come through projects so in the bank i work for example a few years ago we were out of 18,000 we were 2,000 project managers or people working on the change today we’re 4,000 people working on the change I’m sure is the same in most of the companies that you work for most of the companies you have more people working on the change that doesn’t mean that you are all project managers but you’re dealing with the change you’re implementing change your organization so there’s these were two very important concepts this is well managed and here is where we come project management program management portfolio management but we have a lot of time to catch up if you remember p.m i was founded in nineteen sixty-nine so a lot to catch up brings to the same very late so we have many years to catch up and that’s why you see the gap that’s what you see that we are always running behind any questions now quickly very quickly yeah it must be for how long and i think it’s going to take i think it’s going to take a year they tell you in two years yeah the contingency so they deliver on time but what’s that mean they’re actually taking probably longer than they need its own activity so just mean how you get around a phenomenon or any any views on that it’s a bit like when you fly Ryanair i fly Ryanair and this they kind of take a margin so that they make sure that they’re always on time even if they take off late so the same for projects and i don’t think there’s a really a solution is one of the issues that you have with project is how difficult is to estimate and even if you do the to the same project twice you will have different results so i don’t know it depends hope from which angle you look at it if you’re a contractor if you’re buying somebody’s services to the liberal project then you try to be a bit more stringent on the time or working waves or working agile but i agree is a big issue in yes like the most stringent you are more you can be people get it wrong yes the more time they add on so they are countering shoots if you want to be you will work with people in one hand but and so hold them to account to do this a little bit yes you’ll find the right balance and often companies just get it down into the time so that they can win the contract the same for

cost is the same they go down with cost very recent like the Panama a cannon the canal in Panama they wanted to expand it and they have some contractors and they chose the loss the less expensive but now they have problems they have big issues because they didn’t estimate well so they were asking for more budget so this I think you will have all the time and it’s like you say finding the right balance and try to be honest with your estimates but it is very hard it’s one of the biggest issues that you see in estimating home care dot or the one I show you also they had a deadline and they had announced it so they had to go live but they didn’t manage very well did they were not not there yet okay quickly so what I’m saying is that you have to waste in a company organization you have the running of the business and you have the changing of the business okay just these concepts are important in one of the research hike areata yes how much of the time resources and people to use put in running and how much do you put in changing about 80 to twenty percent is put on the one is the priority zero to twenty percent is put on the change on average in an organization okay so running is still very important whether you spend most of the time think quickly think about whether you spend most of the time here managing costs or future strategies whether you mean cost okay quality control or creativity whether you spend most of the time quality control selling existing products developing new products where do you spend most of the time selling operational efficiency or international expansion where do you spend more time okay logistics run development okay we all get the same answers here it’s amazing we all get the same answer we’re like 50 people providing services in innovation okay I think we’re pretty much what happens what do you see here where do we spend our time where do we spend our time running the business what do you create most value yet we pull to run the business quickly so run the business this is how companies are organized we see the traditional way with the departments this is how you run a business what happens with running the business you get short-term returns yes commercial objectives for running the business you need to sell anybody who has run a business anybody was an independent consultant they need to sell they need to sell themselves yeah always your debt if you don’t sell your debt very soon is what keeps the company but what happens if you do only run in the business you don’t grow you don’t grow and you’re dead too if you just run the business you’re dead because the competition will come very quickly with something better or cheaper you’re dead okay what happens we change change is transversal is horizontal is everything that’s the projects that we are all managing what happens with change you get medium and long-term returns only in the medium in terms you don’t get very short-term returns there’s high uncertainty I work for a bank we bought a bank in the Netherlands we thought it was so strategic it was making so much sense it all collapse we didn’t get any return high uncertainty in projects but is how companies grow okay and it’s very close to strategic objectives so what happens there’s a huge tension between running and changing the business huge changing between both what happens when a company goes on strike I don’t know if company strike in the UK do they know what happened do they stop their projects no they stopped running the business that’s where it is painful so I think as project managers we need to understand the importance of running the business only if you understand that we built on one in the business that we need the running of the business then your value will be appreciated okay quickly in an academic term this is very interesting i’m doing a PhD on the topic because i find it so fascinating what do you see

here there’s a term in academic yes meaning that you’re good with your right hand and you’re good with your left hand how what do you call that and with xterra t in business in organizations is called ambidexterity you’re good at one in the business you’re good at changing the business how many here are ambidextrous raise your hand 122 yeah very few people where you born ambidextrous you were born you train ok and with extra t you can train but you cannot assume that every company is good at running and changing the business you can is not possible you’re good at running or you’re good at changing its source similar as human beings that’s why so many companies fail in execution because they are not good at ambidexterity they are not good at changing at the same of running a little research ok I like to add research all the time to prove what I’m saying research in the UK by colleague of mine in the university manual headsman George cheap guy from Harvard they investigated 250 UK quoted UK companies over 20 years the performance 1984 2003 20 years out of 215 companies they wanted to see how many we’re good at running their business so how many of these 215 companies were consistently over performing over 20 years against the competition guess how many of the 215 companies were performing well during 20 years running the business how many eighty 26 only 26 one-tenth were good at running the business but how many of these 26 were good at running and changing executing projects okay I’ll show you the companies you know them all how many of these 26 companies are good at running the business and changing the business how many good at our operations and project management at the same time how many high five yeah which one 20 years operating at the top and changing transforming themselves I show you it will surprise you will be surprised three companies out of 250 UK companies we’re good at changing and running the business at the same time over 20 years so it’s not easy what we’re doing is not easy what companies are doing to do both things at the same time again that explains a lot of why project management is so difficult why so many projects fail because you need to have the combination of both ok I have five minutes so what I’m saying is that you need to look at level i did but project management is part of running the business and that’s what i experienced in my job as a portfolio manager I can I built a very nice portfolio management system we had CA we had a bore but it didn’t make sense if I didn’t understand the business it didn’t make sense if I didn’t connect to the budgeting cycle of the bank it didn’t make sense if I don’t link to the HR if I didn’t manage the running and the changing it was not making any sense but that’s what you see most of the time salt we can do this it’s fine is the first step it only makes sense and adds value if you do it together ok I will go very quickly to the last part but basically this is my job I I was trying to line the culture in the skills the finance the organization the process the methods and the tools and you need to find the right balance between running and changing if you don’t have that balance and most of the time is all on the run you will not deliver you will not execute this strategy ok your job doesn’t make sense it might be might be successful in one project into but executing a strategy you need to be good at both okay so that’s what we did basically for each of these areas that was my job in the bank basically you would see that all these elements were much stronger in the run and we build more focus we had

multi-year budgets this was one of the biggest issues to align to the budgeting cycle which is I guess for most of the companies is yearly my projects are never yearly yeah they last three months six months 18 months but not from january till december they stand when we need to start them and then what happens at the end of the year your budget is gone you need to ask for another budget so it was very difficult to align to the budgeting cycle which is what drives companies is running the business okay we had a ball reporting to top management the executive we align process it not just the PPM process that’s very easy to implement ppm is very easy what’s difficult is to align it to the running in or what you are the same for towels you can have the best ppm tool it doesn’t work if you don’t align it to the running of the business okay here and I want to finish with a very little story i think i have three minutes I always finish right on time so that there’s no questions so this is again back to individuals i always start with individuals it has so much that we can learn from us from yourself how the brain works the elephant if you manage to pay attention for 45 minutes a three o’clock is that your align your reader and your elephant the elephant is happiest learning something new okay and i want to finish with something a real story and just to tell you how execution hand can happen by very simple things so this is the story of it’s a convention healthcare convention 2004 and there’s a CEO of a very small nonprofit company matthew brown and there were no more than people here so about thousands of people in this come mention in the US and Matthew go stands up as for the mic and he says here’s what I think we should be doing I think we should save 100,000 lives and I think we should do that by jun 14 2006 18 months from today takes the mic he says that in front of all these health care people hospital director some is not a number and soon is not that time here’s the number one hundred thousand here the time jun 14 2006 9m okay what do you think these guys nuts no that’s this guy what does he want to do the audience a large group of health care leader was surprised they just didn’t see how Matthew brown just as subnormal CEO could normalize 3000 hospital that’s about 75% of the beds in the US seventy-five percent of the u.s. to bind to this crazy idea to save hundred thousand lives in 18 months totally crazy what happened just a bold idea that’s what you want project managers leaders to have this in the end is all about this they created this campaign is a true campaign you can google this is one of the ads 100k lies campaign some is not a number soon is not that time amazing but they will prove wrong we were all proved wrong exactly 18 months later Matthew took the stage again and said hospital role in the 100k lives campaign have collectively prevented an estimate of 120 2,300 avoidable deaths and as importantly have begun to stew tonight new standards of care that will continue to save lives they went beyond what seems crazy in 18 months I’m not finishing here there needs to be some takeaways very important on july two thousand ten Matthew left he retired okay but his legacy continue how do you manage to keep the legacy how they managed to stick by December tonight 4050 Hospital joined the 100k campaign and it was not that the US brazil canada denmark we all can do that yes this is real leadership change project involving people what’s the secret here was the secret how can one individual with no hirakud power inspire and guide thousands of executive physician and nurses 3,000 hospital to save 120 times what did he do yeah he

put a smart objective very ambitious ray new but there was something else huh our Conor ship yes ownership but it’s very simple three things the idea from the way into the heart of the people you need to touch everybody wants to save lives all the people during the convention wanted to save lives okay so it was easy to tap if I tell you we want to do that we will follow we are all very passionate about project management tool we work for free we love this we attach it’s in part we want to be part of the journey yes of transforming project management so he touched the hearts of all these hospital people the second thing they do it found away in their heads so the people understood what they had to do they develop very simple procedures 6 that people could use in every hospital very simple so you provide the means to do that to anybody who wants to buy in who wants to go in this journey yeah they develop one procedure which was everybody who was in this hospital checking somebody with a heart attack call the nurse if something was going wrong they save many lives like that okay and finally it was in the hands of the people so they carry on the hds stick you not because Matthew left the idea would stop they could carry on they could continue saving lives and i believe just to finish that you all can do that we all can do that we just need to there we just need to think make things simple and touch the people and when I have a large project I try to think about this how can I inspire people how can I motivate this is the best project management you can imagine people work with passion for that and that’s it I think everybody should be ready it’s not it’s a lot of common sense so thank you very much thank you for staying so late thank you questions it’s 43 45 any questions yeah we have one and sell very well lolz was the story about the relation and change and I don’t understand why now the most important is a school didn’t start all about pressure management program it’s about the business course so the question is why they don’t start now doing project management more yeah right away it takes a lot of time to change their mindset I’m talking to most of these business schools to get project management but they are all based on the model which comes from the past so you will see all what is for running the business accounting finance marketing sales HR a project management is thought under operation management so it changing it takes time but you can see that stand for is trying abs but to make it a mandatory it takes a lot of time I don’t know why just you’re fighting against years of history we’re trying we’re going to make it up sooner or later any other question yes your management yeah you will get a job yeah I just want you more methodology you use a framework where we took a bit of the PMI framework but basically what you use is we use demand management so demand management is something that many companies have pieces and pieces there so we build a kind of a customized approach for demand management and then the prioritization is a pity I just had 45 minutes I had you’ve seen like 60 slides even if you don’t realize i had another 50 on on portfolio management but there will be another time but my key thing was make it simple make it business I apply on the theory and the theory is nice but it needs to be very practical you cannot talk about portfolio prioritization one thing that every Theory will tell you you need to align all your projects to the strategy imagine we didn’t have a strategy so how can you align it you might have a strategy but you don’t have objective how can I line and then I have 120 projects imagine a 1920 projects to study impossible so you need to use a lot of common sense that’s the best thing just develop a process and lots of

common sense and talk the business it’s about growth cost-cutting compliance is not the way you see the world is the way they see the world and you need to adjust and that’s the way you sell the business case for portfolio management what you need is a big sponsor my sponsor was the vice president see I yo together business and IT and that helped a lot but it took me like a year just to understand for them what we were doing they couldn’t understand it okay keep it simple thank you very much last question yeah I can if you have a meeting in London pretty soon maybe couple of months time is there a possibility of you coming and talking about portfolio man yeah poor for you have like hundreds rice I can do them in half an hour so yeah what is space yeah now the idea it’s fascinating sure yeah okay thank you half a good three pack you