The COMPLETE Dropshipping Product Research Guide: Find Winning Products for Shopify (2020)

– You could have the prettiest store and know how to make the most eye catching ads But if you don’t have a product that people actually want to buy, then you’re not going to be able to create a profitable dropshipping store So in this video, I’m going to be teaching you how to find winning products for your Shopify store, as well as how to do product research and validate different products to sell So you can have a profitable store Now we’re going to be going over a lot of different tools, websites, and strategies, but there’s four main topics we’re going to be covering I’m going to be leaving all the timestamps in the description so you can find exactly what you’re looking for, but basically we’re going to be looking at how you should actually think about products when you’re analyzing them and the right mindset to have in order to find profitable products We’re then going to be talking about ways to actually find trends if you have no idea where to start And then the first main approach we’re going to be looking at is how to find products on supplier websites and validate those products using social media And then we’re going to flip it around and look at how to find winning products through social media and validate those products through supplier websites And all I ask is that you leave a like down below if you find this video helpful And with that being said, let’s get started (upbeat music) So the first thing we’re going to be talking about is having the right mindset when you’re looking for products to sell I think people fall into this trap too often, where they try to sell and have their products priced through cost based pricing If you think purely cost-based, you’re going to be leaving a lot of money on the table, if you think, okay, this product is going to cost me $50 and I’m going to sell it at a 20% markup, sure, you’re going to be able to make $10, but you’re leaving so much money behind If you’re selling a product for under $50, ideally you want to mark it up at least two times to 2.5 times the cost of the product And if it’s anything more than $50, you want to at least mark it up two times because chances are, you’re not going to be spending more than $30 on ads and five to $10 on shipping And you can still realize a nice margin, but the only way you can find products that you can mark up so much is if you actually have a value based pricing approach So instead of thinking how much of a margin can I apply to this product? You want to look at products and think of them as how much value can this product provide to my customer Because once you have a value based pricing approach, the amount of value can be a lot greater and you can charge a lot more So let’s apply this concept of cost based versus value based pricing with something as simple as a shoe rack A shoe rack might cost a dollar to make ’cause it’s a piece of plastic And so if you were taking a cost based approach, you might think about selling it for two to $3 because you’ll still be making double to triple your initial cost Except you have to think about the value that a shoe rack actually provides If you have a shoe rack, it means you can keep your shoes organized It can also prevent your floors from getting dirty And if your floors got dirty, it would cost you maybe 20 to $30 to fix it And so this shoe rack is preventing that from happening maybe three to four times, which is why a shoe rack could cost, you know, 40 to $60 because 40 to $60 is cheaper than the cost of cleaning your floor multiple times and that is the value the shoe rack is providing, you know, the organization, the ability to have multiple shoes stacked up and save space, as well as not getting your floor dirty is worth way more to a customer than two to $3, which is what you would have charged if you took a cost based approach And this is just a really quick way to filter out a lot of products you look at, because if a product doesn’t solve a problem, then you can’t have a value based pricing approach And this will just make your search a lot more targeted Now let’s get into doing actual product research If you’re someone who has never looked for a product before, and you don’t know where to start, the first thing you can do is just look at what’s trending And chances are, you already have an idea of what’s trending if you’re on social media, but if you don’t, you could go on something like Twitter and even just look at the hashtags and see if there’s any product ideas that these hashtags can give you Now, one site that I really like to use is Exploding Topics And this video is not sponsored by them or anything, but they also have a newsletter And basically they just aggregate different topics that they see are trending at the micro level So you can actually catch the wave before the product itself blows up And with Exploding Topics, you can also sort it by time and category So for example, if I want to see something that’s trending in the last month and is in fashion, I can just take a look And as you can see, designer masks are trending, which makes a lot of sense So this is a product idea that I can look further into and a couple other ways to quickly validate products without doing in-depth research and just looking at it at a high level is by using Google trends as well, so I can look up designer mask for example, and just see if it’s been trending And as we can see, it started trending in March and there’s still some demand for it And it is something that people are still searching I quickly validated it through Google trends Now what you usually want to do is find a product that’s just starting to pick up because once you have your store and ad set up, you then have a bunch of time left to actually

test a product and catch the wave Now, sometimes you’re going to find a product that’s going up and it’s at the stagnation phase If a product is at the stagnation phase, what I would do is I would actually just look at the orders on AliExpress, which is what we’re going to be covering later on, as well as look at social media sites to validate the product But if a product is stagnating, it doesn’t mean you don’t want to sell it because there’s still a lot of money left on the table that you could capitalize on So you just have to do additional research, if it’s not something that’s just starting to actually pick up on traction And then the third way you can quickly validate different ideas or just look at a high level is by using the Google keyword planner So with the Google keyword planner, you can also just test out random ideas that you have that you found on trending and see if there’s demand for them based off the Google searches, which is really, really helpful And one special thing about Google keyword planner is if you’re planning to actually put your advertisements on Google, instead of Facebook, you can see the cost of the lower end of the bed range and the higher end So you can see how much it costs to actually have your website on the top of Google And you can take the average and you can actually use that to kind of calculate what your margins would be if you were to price at different points So the combination of Exploding Topics, Google trends and Google keyword planner is a great way to start if you don’t know where exactly to begin Now we’re going to be looking at how to do product research from a supplier side approach So the goal here is to look at different suppliers sites and see what the demand is based off order quantities And from here, we can actually find products that people are buying And if a lot of people are buying it from these wholesale websites, we know that they’re selling them somewhere else, which signals that there’s demand for these products And then we’re going to be validating these products through looking at these social media campaigns And then afterwards, you’re going to switch it and do research by looking at social media sites So when it comes to looking at suppliers, you don’t have to actually purchase the product from the supplier site you’re actually doing the research from So for example, we’re going to be looking at AliExpress later on, but obviously there’s a lot of issues right now with shipping as well as logistics in terms of shipping from China So you can use AliExpress or these sites to see the quantities, but once you find a product, there’s a ton of different options you can actually go to in terms of selling the product itself, which we’re going to be diving into later on So the two main sites I used to do product research from the supplier side is Spocket as well as AliExpress Now, Spocket is a great place to think of products that you want to sell because all of these products have suppliers come from suppliers in different countries, and you can also sort from them accordingly And when you’re using Spocket to do your product research, once you find a product that you like, you can, once again, validate it with Google trends and Google keyword planner Spocket is great because it has a variety of different products you can find that you can sell on your store and it’s a great place to find ideas And then you can automatically import these products onto your dropshipping store So if you’re looking for a supplier site that has a lot of great products from the US or Europe, I would highly recommend Spocket Now another great place to find products is the AliExpress dropshipping center So here, what we can do is we can just search for any product that we want And one product that I was looking at recently that we can walk through as an example is laptop stance So if I just search for laptop stands in the dropshipping center, it’ll come up with a bunch of different products and then we can sort them by orders in all countries And we can take a look at the different orders Now, here, you can see what the orders are as well as, you know, the product rating and the sales performance You want to ignore this column for now, just because dropshipping orders, they’re still working towards, but for example, what you can do is we can find a stand that looks really cool And this one looks good So we can do is we can click on analyze and you can see from the supplier side, how the orders have been over the last few weeks, the last few months So we can see that over the last two weeks, someone ordered 100 of them, and then the order quantity has gone down Now this chart doesn’t give us as much data as we want So once you find a product that’s interesting through the dropshipping center, I would actually click on that product And then I would go on the product page And I would take a note of how many products, how many items have been sold in the last week So we can see that in the last week, there’s been about 150 sold, but the total orders are 7,877 So what this tells me is that this product probably used to sell really well, but it’s kind of died off and not many people are buying it anymore One rule of thumb I like to follow is you want to have at least 5% of all orders have been done in the last week to show that it’s a product that’s still being sold So we know that about 100, we’ll will say 120 of these were sold in the last week, and they’ve sold a total of 7,800, which is only 1.5% of all sales So we know it’s kind of at the tail end of its curve And we can once again, verify this by going into Google trends So if we go to the past 12 months, we can see that, you know, once everyone started being inside, the demand shot up and now the demands kind of gone down and that’s also apparent in the orders So what we can do now is we can walk through an example of a product that might be doing really well

and it’s something we could possibly sell on our store So if we just open up the dropshipper center, it actually shows us products that are organized by, you know, the ones that AliExpress deems as hot selling So for example, we can look at this non-contact infrared temperature thermometer, which makes sense that it’s a hot product right now We can see that if we go into analyze over here that in the last week, there’s actually been about, so 160, 200, 300, 380, about like in the last week, maybe like 400 to 450 units sold And if we go on the actual product page over here, we can see they’ve had about 5,900 orders So if we were to do 450 over 5,900, just some rough math, we can see that in the last week, they’ve sold about 7%, the last week makes up 7% of their total orders, which means that this is a product that they’ve recently started selling a lot So we know that from a supplier side, this is a product a lot of people are ordering through a wholesale website and this is something we can potentially sell And this product also meets our initial criteria This product solves a problem The problem it’s solving is that it’s allowing people to realize if they are in a situation where they should be getting tested for Coronavirus and for a lot of people, the cost of actually contracting and being able to mitigate it is way more than 10 to $20 If you were to look up the cost of like infrared thermometers, so we can see this product is selling from 60 to $150 So it’s selling at way more than 2.5 times the cost And this is because it’s solving a problem and it’s providing a lot of value to its consumers So it checks off that box as well And this is definitely a product we can sell Now one more thing to keep in mind is if you find a product on a certain supplier website, it doesn’t mean you have to sell it through that website So we found this product through AliExpress, but that doesn’t mean we have to sell it directly from AliExpress and drop ship it from on the site because we know that if it was to ship from China, it could take a really long time Now this product actually has the option to ship from the United States as well, which helps us because right now shipping times are very long and expensive, but you can also use other sites such as CJ dropshipping, which has warehouses in different countries Or what you can also do is you can, if you validate this product and you test it out and people are buying it, you can ship it to fulfillment centers in the United States or other countries And then have it shipped from the fulfillment centers to your customers Now, I would only recommend doing this once you’ve tested your product out and you can see there’s clear demand for it, but you could use a website such as ShipBob or Floship and ship large quantities to the centers And then you’ll be able to cut down shipping times, but it’s just something to keep in the back of your mind So what we’ve done right now is we found a product on the supplier side And the next thing to do is if you’re looking at a product and you can see there’s a lot of orders, you can quickly validate it by looking at social media So if you go on Facebook, for example, what we can do is we can go and search for the product you want to validate So one example we looked at earlier was the laptop stand And remember we talked about it and we said it wasn’t a good product because there was a lot of demand for it earlier, but there’s not as much demand right now And we can confirm this by going on Facebook and just looking at videos And if you go to videos that were posted, like at any given day, we can see there was a video in 2017 that had 1.1 million views, which isn’t an ad So let’s find an ad This was an ad that was made more than a month ago and it’s for a laptop stand And we can see there was a lot of engagement There was 600 comments and there was 3000 reactions So this advertisement did really well And this person probably made a lot of money from the product, but if we go back and we sort by ads that were made in the last week, so Facebook can’t find any, if you go into the last month, we’re going to probably see some advertisements, but they’re probably not doing as well So for example, the highest viewed one from the last week has a fifth of the views as the one made over a month ago So we know that people aren’t testing this product as much And if you look at the actual comments, like there’s only 14 comments on it So you can see the interest has gone down on this product And if you want to quickly validate a product through social media, you’d want to find more advertisements that were being made recently that have more views and more reactions, because that means that people are actively selling this product, which is not the case, but that’s kind of the first approach It’s looking at different supplier websites, such as AliExpress and the dropshipping center, finding products on these sites that you like based off the actual analysis in orders and what percent they make up And then once you find a product, you can find the same product on different supplier websites And once you find that product that solves a problem, you can validate it to see if there’s actually ads that other people have put up to make sure that this is a product that you know, people are interested in So that is the first approach So now we’re going to be looking at the flip side, we’re going to be finding products through social media, and we’re going to be finding ads that people are making And we’re going to be seeing if those ads are doing well And if we find products we like through social media, we’re going to be validating them through the supplier site So it’s kind of the reverse

Now there’s a lot of ways to find different ads You may have heard of, you know, plugins such as Turbo Ad Finder, where you can scroll through Facebook and only see the ads Some people might suggest you go on Facebook and Instagram directly, and you follow a bunch of theme pages and see what they’re posting Now, these are all great ideas, but in my opinion, they’re all fairly inefficient And the fastest way I’ve been able to go through a bunch of ads at once on social media is through a website called Adspy And right now I don’t have a plan or anything So I’m going to link it down below But basically what Adspy lets you do is filter for all of the ads that are being posted on Facebook and Instagram And it makes it really, really easy to find Shopify ads, which is what I’m going to show you So right now I have Adspy opened up and I’m looking for ads that were created in the last week I wanted them to have at least 300 total likes so we can filter out for all the spam and the site type is Instagram and here’s the coolest thing So in terms of technologies, I filtered it so that the websites that have these ads all lead to Shopify websites, which is why it’s so much more efficient to use this because you can automatically find the sites that are using the Shopify platform, which are most likely dropshipping So once I ran this query, basically you can see all of the ads that Adspy has aggregated and we can find a bunch of products Like I didn’t even know these like folding glasses actually existed, but you know, you see a lot of items you might not have thought of before, like this basin, for example And we can just keep scrolling down So for example, this one right here is the LED lights, which is a product we can look into So if we were interested in seeing if this product is something we should sell, we already know there’s an ad for it And what we could do is we could go back into Facebook and filter through the videos again, to see how many recent ads there are And then what we can also do is go back into Google trends and see if this product has been trending Now, LED lights, haven’t been trending in the last 90 days, but they have consistently been at the top, which means this is probably a product that if you advertise it right, it can consistently sell And once we validate it on the social media side, we can now go back and check it against the supplier side, which we’ve already done earlier So we know that all we have to do is go to the dropshipping center and we can look up LED lights, and then we’ll find the lights we’re looking for We can click on the analyze tool and see how many have sold in the last week So on average, I would say there’s about like 80 sold per day in the last week So 80 times seven is about 560 We can round it down to like 500 of them sold in the last week And if we go on the actual product page, we can see they’ve sold 6,700 of them And this product also meets our basic requirement It solves a problem It solves a problem of a room not being well lit or a room not being decorated well enough And you know, this will add value to people that want to decorate their room or they need some sort of lights And for me, for example, I have a light in the back and this light has been seen by like hundreds of thousands of people And it’s made the background look much better So for me, it has more value than the actual price of, you know, seven to $33 So we can do is we can take the weekly orders and we can divide it by the total orders So we said about 500 over 6,700 So we can just type that out And we can see that in the last week, you know, 7%, 7% of orders came in the last week So this is a product that’s been selling a lot recently So to walk you through the process, we started off by looking on social media, we found a product we liked, we wanted to see if it was something people were searching for which it was, we could have also used the keyword planner And then we tried to find the product on AliExpress to see how many orders have actually been done And we were able to see that, you know, a lot of orders were done in the last week So this is a good product that if positioned correctly, we could sell it And we could further validate it by going on Facebook and looking for Facebook ads or what we could have also done is gone on other suppliers sites And then finally, one more site you can use to also look at ads This is more targeted towards certain brands is the Facebook ad library So Facebook makes public what companies are posting advertisements So it’s very easy to find advertisements Here I have searched LED light We can see how people are targeting, you know, their ads So this ad is being targeted towards, you know, a million people Now, this tool is more powerful if you want to find a certain company So for example, we know that, like if we look up Blendjet, we can see their Facebook page And once we click on it, we can actually see every single ad they’re running So if you notice a company that does you can see, for example, like Blendjet, running a ton of ads, you know that this is a peak busy season for them And you can use this to find products that are interesting and are having a lot of ads created about them, but you can also find ways to make different creatives because you can see the kind of advertising techniques these companies are using So this was just one more resource I wanted to share, but hopefully this video helps you better understand how to do product research The end goal is to help you guys determine

what the actual process is And you know, there’s so many different ways you can actually find products that you can sell that’ll do really well And once you find products that you want to test, make sure to spend a week actually testing them before you put in a bunch of money And I would also make a quick note to stay away from like different sites that tell you that they’re going to help you find the best dropshipping products The reason these sites aren’t the best is because there’s thousands of people on them So if you use these sites, that’s great, but a thousand other people using the same site means a product is going to get saturated very fast Additionally, these sites usually use automated web scrapers So if they’re using scrapers, it means they’re not, first of all, they’re not counting all of the variables such as, you know, if the product actually solves a problem or not The second of all, since they’re using previous historical data, by the time the product makes the website, it could be too late to actually sell that product since they’re scraping data from tons and tons of weeks ago So I would stay away from those sites because you can do the research yourself, usually faster, usually find better products And usually they’re not as saturated and is free So that’s kind of my take on that, but that’s about it for this video Hopefully you guys did enjoy it If you did, be sure to give this video a big thumbs up and as always, thanks for watching My name is Ziovo and I’m signing out