Google Tag Manager Course: Complete Step By Step Guide To Setup (Google Ads, Facebook, Analytics)

Hey everyone! Jason here, digital marketing consultant And in this Google tag manager course, we are gonna go A to Z and everything in between, to getting you up and running with Google tag manager the right way, as quickly as possible If you’re looking for solving a specific problem with tag manager, whether you’re working on Facebook or Google ads or Pinterest or something, go and check out the timestamp table of contents in the description, to skip to that part, that’s going to be most helpful to you Let’s go and dive into my screen I’m gonna walk you through the entire process of getting up and running with Google tag manager, the right way And the first step to getting up and running with Google tag manager is making sure that we clean house, of all of our tracking codes on our site because tag manager is going to be replacing everything So what wanna to make sure, we do is, we’re ready to remove all the tracking codes right after we install Google tag manager Now we don’t need to remove the tracking codes now, but we do need to figure out where all of them are So chances are you probably, you may or may not already have some tracking codes on your website We wanna know exactly where those are, so that we can remove them immediately after we install and implement Google tag manager, and the reason we need to do this first and know where all these are ahead of time, is because we only have one shot And when I say one shot, that’s because nothing is retroactive when it comes to your tracking So the last thing we want is for your Facebook pixel to be firing twice, for conversions to be tracked multiple times, because the code’s in the wrong place, or it’s being fired more than once, because it’s in one place with your previous install and then now it’s here with Google tag manager So we just wanna make sure that our installation is nice and clean Because right now, your tags are all over the place or installed individually on your site And what we’re doing is, we’re going to take all of these tags and we’re gonna put them inside of Google tag manager So we go from tags everywhere to tags all in one place And of course we wanna make sure that we’re not gonna be double tracking anything So our first step is cleaning house, making sure we know where everything is, so we can immediately remove it, when we install Google tag manager Now the second step is to understand how Google tag manager is actually organized And the best way to think of Google tag manager is, is a giant file cabinet for all of your tracking codes So there are three levels inside of tag manager We have account, container and tags Your account level is going to be your company Your containers are your individual domains, and we’ll get to sub domains in a little bit here And then tags are the actual platforms, that you’re tracking, you know, Facebook, Google, Pinterest, you know, Bing, if you’re using Bing for some reason and so on and so forth So here’s a little mockup of what tag manager will look like And at the top level, we have your account, right? So you can actually have multiple accounts for different companies or different projects, that you have inside of your tag, your actual tag manager account, that’s connected directly to your Google account And inside of your accounts, you’re going to have containers In each one of your container, should be a domain And this is where sub domains come in, because one of the things with sub domains is, it’s going to be up to you, whether or not you have a sub domain have it’s own container, or be part of the main domains container I’m gonna leave that up to you And if you’re doing anything advanced in Google analytics, typically just follow the way you’ve set it up in analytics If that doesn’t make any sense, ignore it You’re okay Also what’s really important to note is, that it doesn’t matter where the domain is hosted So even if you’re using a page builder along with WordPress, you still should have one container for your entire domain So for example, if you’re using a page builder like Builderall, ClickFunnels, you know, InstaPage or LeadPages, you’re going to have the same tag manager code on those page builders, as you will on your main WordPress site, if you’re using the same domain If you have a separate domain or you’re doing a sub domain for your page builders, then you may want to decide to have container one for your WordPress site and container two for your page builder But if you’re using the same domain, I know this is confusing, but if you’re using the same domain, even if they’re in different places, use one container Now inside of your containers, is going to be all of your tax And something that can really trip you up is you wanna make sure, that there’s only one tag in one container So if you have a Facebook ads account, you have a Google ads account, that remarketing code or that Facebook pixel, should only be in one container, unless you’re doing something advanced in super Ninja with your marketing We really wanna make sure, that we stay organized and keep one tag in one container So here’s just kind of an overview of everything we’ve just gone through We have your account, which is your company We’re gonna have your containers and your containers represent your domains And inside of those containers, we have all of our tags and triggers and all the fun stuff that we’re gonna be getting into, as we go through this course So now that we’re prepared to clean house, we understand the organization Now it’s time to install the tag manager code So first things first, we’re gonna need to open up a tag manager account, if we don’t

already have one So you’d head over to just Google search, Google tag manager, and you’ll be taken to a page that looks something like this, and you’ll go ahead and click sign in or start for free And if you’re setting up your account for the first time, go ahead and choose the Gmail address or the G suite address for your business or company This should be one, that you actually own So if you work for someone else, or if you have a company account of a company that you don’t own, please don’t use that one Use one that you a hundred percent own for this You can always be given access to other Google tag manager accounts in the future and share access But you wanna make sure that, when you set up your account, you own the email address that you’re using So once you’ve set it up and you’ve allowed access tag manager, you’re gonna go ahead and be taken to a page that looks like this And we’re going to create our account for our company If you have multiple companies or you’re going crazy with multiple projects, you can just repeat this process over and over again We’re just gonna go through one sample company So we’re just going to give our account a name, and I’m in the US so, I’m gonna leave it at US It’ll also give you the option to share data anonymously with Google and others I generally don’t click the box inside of tag manager It’s nice inside of Google analytics, because it gives you some comparative stuff, but there’s no real advantage to doing it here So once we’ve entered in my awesome company name in the United States, we’re gonna go ahead and give our container a name Now what’s cool is you don’t actually have to use the exact URL So if you have a lot of URLs, you’re gonna be putting in here, you can use any naming convention you want, to keep track of them Here we’re just gonna do And we’re going to click use container as web The other things are for apps, so we’re not gonna be doing that And we’ll select web And then we can go ahead and click create And it’s going to ask us, to check that little data processing box at the bottom, and then we’ll go ahead and click yes And we’ll be taken to a page that looks like this, where we’ll be given our Google tag manager code Now, if for any reason you accidentally click out of this and you’re looking at your dashboard, you can always click on your tag manager ID and be taken back to this popup So if you ever lose track, you can just click on that strange looking string of text, and you’ll be taken back here So what we’re gonna be doing here is, we’re going to need to place this code on our site And so this is the code that we’re going to put on our site That’s going to replace all the other tracking codes So what’s really cool is, once we put this in the head tag and the body tag, I’ll show you how to do that in a second We’re never going to have to crack open the code of our website again, that’s what makes tag managers so great And to ensure we never have to break open the code of our site again, we need to make sure this code goes on every page of our site Now the good news is most page builders, especially with WordPress or the page builders like LeadPages, you know, Builderall, ClickFunnels, they give you a place inside of your settings to place these two codes So you’re not gonna have to do any crazy HTML stuff, unless you’ve done a custom site And so whatever page builder you’re using, you’re going to want to look for something akin to theme options or page settings or analytics, scripts, and tracking So I’m going to go through four examples here, two in WordPress, and then I’ll show you where to find it inside of Shopify So looking for analytics tracking or scripts, our first example here is the ThriveThemes plugin for WordPress So I’ve gone to thrive dashboard and I’ve clicked on theme options down there on the bottom left And then I’ve gone up to analytics and scripts, and you can see, that there’s a header script and an opening body script And this is where we’re gonna copy and paste that code So you see there’s code number one for the header, and then code number two for the body And all we have to do is, copy and paste it in here Now, if you’ve previously added tracking codes to your site before, there might be text already inside there So what you’re going to want to do is, go ahead and scroll to the bottom and then click enter a couple of times and then paste in your tag manager code Because once tag manager is installed on your site and you’re ready to go, you’re gonna delete all those other codes, because you’re gonna take those codes and put it into tag manager I know that can sound a little confusing, but don’t worry, we’re gonna go step by step here So that’s number one So example number two is the thrive plugin So I’m in the thrive dashboard and I’ve gone to just my dashboard settings and I’ve scrolled down to a selection for landing pages, analytic scripts, and tracking I’m just going through these examples, so you kind of get a sense of where to look for your settings in your own software And once I click on this, I’ll be taken to a place where I can add a new script So you can see here, there’s a dropdown menu before head and after head So red is the header text I’d go ahead and paste it in here And I’d say before header, and then I’d go ahead and do this process over again And I’d click after body for the green text of the tracking code that goes in the body Now, hopefully this is giving you some insight into where to look in your own software Second to last example here inside of OptimizePress, I’ve just gone to the dashboard and you can

see they have an analytics and tracking section and two spaces for the code to just be copied and pasted in there So hopefully one of these three examples, is close to the type of software or plugin or theme that you’re using And finally with Shopify, you’re gonna be need to use plus otherwise, they’re not gonna really allow you to use Google tag manager, and you’re going to go to online store preferences You’re gonna see a place to add Google analytics and then other tracking scripts below that So this is the page you look for, if you’re doing this with Shopify And once you’ve pasted that code into your site and you’ve clicked save it’s time to make sure that it actually was added correctly And for this Google has a free tool for us called Google Tag Assistant It’s a free Chrome plugin So what we’ll do is, we’ll just go to Google and search Chrome tag store assistant, or Google tag assistant, and we’ll be taken–, just go ahead and click on the first option for the web Chrome store And we’re gonna be able to install this free plugin And what’s really cool is this actually works on any site So if you want to check out your competitors and what they’re using and what tags they have on their site, it’ll actually work on their site as well So once we click add to Chrome, we’re gonna go and click done Just leave everything checked You can always remove settings later, but more is better here It’s just more free data And then we’ll go ahead and go over to our site and click on it And you’ll notice that it’s gonna say it’s currently not enabled So we’re gonna need to click enable And then once we refresh the page, we’ll be able to see our tag manager code, along with all the other tags we’re gonna be adding in the future So in this particular example, you can see here, we have tag manager and we have an AdWords remarketing tag on the site Since you just installed tag manager, all you should see is Google tag manager, unless you already have other tags, that are lingering around someplace Now you’ll notice there’s some yellow areas at the bottom We’re gonna ignore that for this tutorial, because I’m purposely blocking myself on a site that we actually own, but we’ll go through what red and green means So obviously red is bad and green is good Now, if you see anything with red, that doesn’t necessarily mean the tag isn’t working I know this can really trip a lot of people up So what you want to do is, click on the tag that showing red, and then look at the errors And most of the time, the errors aren’t gonna make any sense In this particular instance, you see it’s air blocked by client That’s because I’m using a plugin to block myself So I don’t cookie and pixel myself in our own marketing or marketing for our clients However, if there’s something else here, you can go ahead and type that into Google And you’re gonna be able to go through Google forms and find out what the problem is relatively quickly A lot of the errors have a code So it’s very easy to figure out what the issue actually is For our example here, Google tag manager is green So that means we are good to go Google tag manager is on our site correctly, and we’re now ready to move on to adding other tags inside of tag manager, to really take advantage of all of the tag benefits, tag manager offers us Now the very first tag I recommend setting up using Google tag manager is Google analytics I believe it’s the single most important tracking code to have on your site And all you need is your property ID We’re not gonna have to copy and paste any code here, because Google talks to other Google products So we’ll go to our Google analytics account I’m going to assume you already have it set up If you don’t, it’s relatively easy, just search Google analytics And within three minutes, you’ll be up and running, ready to go So wherever you are in Google analytics, you can always come to the bottom left here and click on admin So we’re gonna click on admin or the little gear icon, if you’re already in your admin settings Once you’re at a page that looks something like this, we’re gonna make sure that we’re looking at the right property or website that we’re going to be adding Google analytics to And we’re gonna click on property settings And inside of property settings, we’re gonna be able to copy our tracking ID It’s this little number at the top That’s all we need from Google analytics We can go over to Google tag manager now and get started creating our tag, for Google analytics So we’ll go ahead and click on new tag here And we’re going to name our new tag, I recommend naming it GA-base Tag, but you can use whatever naming convention you’d like, just make sure it’s descriptive because as time goes on, you’re going to wind up putting a lot of tags in here And so you want to make it really clear to yourself or someone else, who’s helping you what each one of these tags are Once we’ve named our tag, we’re gonna go ahead and click tag configuration, and we’re gonna be given all of these tag implementation options We’re gonna go ahead and click on Google analytics universal If for some strange reason, you see classic anywhere, don’t use classic We’re going to use Google analytics universal, because classic is completely outdated now So you do universal, and we’re gonna go ahead and click enable overriding settings, in this tag This essentially is telling tag manager, we want everything When you get into advanced Google analytics and advanced Google tag manager, you can unclick this and start getting fancy with individualized settings

For basic setup, just click override and keep going The next thing we’re gonna wanna do is, put in our tracking ID, and this is gonna be the UA code we copied from our property settings, inside of Google tag manager So we’ll just go ahead and paste it in there And that’s all there is to it, to getting ready with the tag itself Now we have to tell Google tag manager when we want the tag to fire And so we’ll go ahead and click on triggering, and we’ll select all pages Since we just set up this particular account, all pages is the only option If you ever want to make a trigger in the top right-hand corner, you can click plus and create a new trigger We’ll go through that in a different part of this course So once we’ve selected all pages, we are good to go with this tag So we see we’ve chosen Google analytics universal as our tag type, we’ve enabled overriding settings, because we’re gonna be simple here We’ve copied and pasted our UA property code, that we found inside of our property settings inside of Google tag manager And we’ve set our trigger to all pages because we want Google analytics to track every page on our site And we’ll go ahead and click save And now that we’ve clicked save, we need to preview our changes to make sure that we did everything correctly and that there isn’t anything getting in the way of Google analytics firing correctly So once we click this little preview button, we’ll get this orange notification letting us know that we’re now in preview mode And this is something I recommend doing for every single tag, every single change that you do So you can ensure that things are working properly, you do need to do this in a Chrome web browser So in Chrome, we’re gonna go over to our website and we’re going to refresh the page Since we’re doing Google analytics, it could be any page on our site, because Google analytics is supposed to fire on any page on our site So here we’re just on a membership homepage and you’ll see that this little box is gonna pop up at the bottom Again, we need to be in Google Chrome and tag manager preview is going to show us everything that’s firing on our site And as you can see here, the GA base tag, what we named it is firing This is the Google analytics tag This is what we want to see it succeeded We are good to go We’re ready to publish the changes live What’s very important to note is, this is still in preview mode, right? So if someone goes to your site right now, Google analytics, technically isn’t on your site yet, you’re just previewing it So we need to go back to tag manager and we’re gonna leave preview mode And then we’re going to go ahead and submit the changes to make them actually live on your site So it will pop up here You’re gonna go ahead and name your update Typically, I just name it the same as the tag or trigger, that I just put together And then I put in the information of the tag or trigger or little information about it that way, if I ever have someone else coming in later on, or you come back later and you’re trying to figure out where was a mistake made This is a very nice, it’s just takes an extra 30 seconds and it makes sure, that you have good documentation for all of the changes that are being made And once you have that there, you can go ahead and click publish, and you’re good to go It’ll give you this nice little report of everything that was changed And so what we want to do now is, head back over to our site, refresh the page and this time use tag assistant So the first time we previewed it using the Google tag manager preview function, tag assistant is telling us the results that are live, right? So you can see here, we have our UA code It’s blue That means it’s good to go It’s firing correctly The installation of our Google analytics tag via Google tag manager is complete Now, when it comes to installing the Facebook pixel, I recommend that you put it on your site, even if you’re not doing any Facebook advertising right now And there’s two reasons for this Reason number one is it’s gonna make remarketing a whole lot easier in the future, if you ever decide to use Facebook and number two, Facebook is trying to compete with Google analytics and they provide some pretty good data and insights into your website traffic So even if you’re not going to be advertising and you’ve just sworn off Facebook forever, well, their audience insights tools can be very helpful So I recommend installing the pixel anyway Now the good news is, installing the Facebook pixel via Google tag manager is extremely simple Because it integrates directly with Google tag manager It’s actually kind of strange how it’s easier to install the Facebook pixel than it is to install a Google tag or a Google analytics tag, but more on that in a bit here So we’re gonna go ahead and head over to Facebook We’re gonna click on from our feed page, we’re gonna click on our menu and we’re going to either click create ads or manage ads So if you don’t already have a Facebook ads account set up, you’ll go ahead and click create ads You’ll be able to set up an account They just want a credit card and some basic information, and you’ll be good to go Otherwise you can go and click on manage ads and then select the account, that you’re going to be doing this for So once you’re in your ads manager, we’ve clicked up here in the top left and we’ve clicked on ads manager, and then we’ve clicked all tools And we’re looking at everything we have access to, inside of our ads or business manager

So we’re gonna go ahead and click on pixels So if you haven’t set one up yet, this page is going to show you an option to create a pixel for the first time If you’ve already set one up, then you can go in and click on the pixel ID or details to get to the popup that we need So if you’re doing this for the first time, this page isn’t going to apply to you, but if you’ve already set it up, we’re gonna go ahead and click on setup in the top right And once we do a popup will appear, and this is the popup will appear, if you’re doing this for the first time Of course, we’re gonna choose integration or tag manager And in the list of everything that we could integrate with, we’re gonna go ahead and click on Google tag manager Now here, this is just kind of telling you an overview of what’s going to happen And Facebook, automatic events is actually so good, that we’ve found that a lot of people actually don’t have to do any advanced conversion tracking because automatic events do such a good job of figuring out what’s actually going on, on your site So if you’re doing conversion tracking, installing the pixel via this way Google tag, via Google tag manager is probably all the work you’re going to need, unless you’re doing some advanced funnel stuff or you’re doing some advanced e-commerce tracking So here, it’s going to pop up a screen here and ask you to sign in with your account So obviously we need to sign in with the same Google account, that we used to create our tag manager account Otherwise we’re not going to see the proper containers and accounts So once we click the one we want, we’re gonna go ahead and click allow So you’re gonna have to click allow, this is the first time you’re doing this And once we do, we’re gonna be able to see the accounts and containers, that we have access to In this particular instance, my awesome company and are the only account/container, that we have in this particular Google account If you have more than one, you’re going to have a drop-down menu that looks like this You’ll just select the account and container and then move on And since this is the only account we have, we’re gonna go ahead and click finish and set up So now actually Facebook has put the Facebook pixel inside your tag manager already All the hard work has been completed We just want to make sure it’s been installed correctly, via the pixel helper So similar to how Google tag assistant helps us with making sure Google tag manager was installed correctly the first time And it helps us with all of our Google tags from Google ads and Google analytics The pixel helper does the same thing or the Facebook pixel So we’ll go and click download pixel helper It’ll take us to this page We’ll click download now, add to Chrome And once we’ve added the extension, we’ll go over to tag manager, we’ll click on tags, and we’ll just verify that the Facebook pixel is actually there And we’ll just be a little OCD, just making sure that everything is working correctly because there are no redoes We’ll go back to the homepage and we’ll go ahead and click on preview, just to make sure everything is ship shape So we’ll click preview We’ll be notified that we’re in preview mode and then we’ll go over to our site, refresh the page And now we can see the Facebook pixel has fired and we can use the Facebook pixel plugin that we just installed, to see the page view data, that the Facebook pixel has collected along with the automatic micro data And with the automatic micro data, if you have a bunch of upsell pages or down sell pages, you wanna see how Facebook is tracking, what’s going on inside of your shopping cart or your checkout process I recommend going through a mock checkout, to see how Facebook is collecting that data, to make sure that you’re getting the right conversion events Well, that’s a little outside the scope of just getting set up, with the Facebook pixel and Google tag manager So we’ll go back to Google tag manager and we’ll just leave preview mode And of course we don’t need to submit changes because Facebook has already done that for us And with that, the Facebook pixel is on your site via Google tag manager And the setup is complete Now, when it comes to installing the Google ads remarketing tag, it’s going to apply to all of the Google ads, products, and previously known as Google AdWords So your search ads, your display ads, your Gmail ads, and your YouTube ads, all work off of the Google remarketing tag that we’re about to install, via Google tag manager And before we jump into our Google tag manager account, we need to go over to our Google ads account to get our tag ID and conversion ID So for that, whether you’re at your dashboard or you’re looking at all your campaigns, you’re gonna click on tools And inside of tools, you’re gonna click on audience manager Now, if you’re setting up your tag for the first time, you’re going to see a little box here, that’s going to allow you to set up your tag If you already have set up your tag or you have some audience sources already, we’re gonna go ahead and click on audience sources on the left hand side Once we’ve clicked on that, we’re gonna go ahead and click on the Google tag And we’re going to select the three little dots and edit source Once we get to edit source, we’re gonna get to the same information, that we would be looking at, if we had just clicked to create the tag for the first time We’re going to collect all data from all sources, because this is the remarketing tag

And then for general parameters, go ahead and check user ID If you’re in the UK and you’re dealing with that GDPR stuff, you may want to look up whether or not you want to bother checking that little box and we’ll go ahead and click save and continue And once we get to this page, because we’re doing Google tag manager, we can ignore all of these site tags and event snippets, and scroll down to use Google tag manager, and a little popup will come up, giving us our conversion ID And so all we need to do is copy this guy and we’ll be good to go So we’ll copy our conversion ID and we’ll go ahead and click done And we’ll click down one more time and we’ll be taken back to this page And at this point we are done with Google ads We can go over to tag manager and create our new tag So we’ll go ahead and click create new tag and we’ll come up here and name it I still use AW for ad words, because Google ads GA’s the same as Google analytics And it just messes up our entire naming convention Or you can do GAT, which stands for Google ads tag-remarketing You’re welcome, more than welcome to come up with your own names That’s just how we use it And we’re still using AW just because GA is not a good abbreviation, since Google analytics is the same abbreviation, and we already did that for all of our clients Anyway, once you figured out whatever you’re gonna name it, let’s go ahead and click on tag configuration and select Google ads remarketing So once we select a Google ads remarketing, we’ll just go ahead and paste our conversion ID into this little box And we’re not gonna do any custom parameters You can always come back and get fancy Next for the triggering, we’re just going to go ahead and select all pages because this is a remarketing tag So we want this to fire across every single page on our site, we can create our custom audiences or custom remarketing lists inside of Google ads We don’t need to define that here, inside of tag manager Tag manager, we’re collecting all the data inside of our Google ads account That’s where we’re starting getting granular with the different individual pages, that we want to retarget people based upon their visits So here we have our tag type, our conversion ID, and then of course our trigger, which is all pages We are good to go We’re gonna go ahead and click save and finish So once we’ve done that, we want to preview all of our changes So we’ll go ahead and click on preview before we go live Once the preview notification goes up, we’ll go to our site, inside of Google Chrome, because of course, this is only gonna work, if you’re inside of Google Chrome and we’ll refresh the page Since this is a remarketing tag, that’s going on all of our pages, we don’t need to go to a specific page on our site So any page we’ll do We’ll do our membership homepage here And once we do this little preview is gonna show up in the bottom, and here we can see the Google AdWords remarketing tag has fired once, which is what we wanna see We can see the Facebook pixel and the Google analytics tag has also fired two things that are firing across every page on this site as well And now that we verified, it’s working correctly, we’re good to go publishing the changes So we’ll come over here We’re gonna go ahead and leave preview mode and we’ll click, okay And then we’ll click submit, to make the changes live So we’ll go ahead and give our update a name I like naming it, whatever tag or trigger I just installed And then the version description is to just give the information of what was changed And if there is an individual, you know, tracking ID or trigger URL, I’d go ahead and paste that in here Just so it’s really easy to document and you don’t ever have to remember what you changed with a version, just in case something goes wrong in the future So we’ll go ahead and publish that We’ll get our little summary here of everything that was done And as a final check, just because we wanna be OCD, we’re gonna go back to our site, refresh the page that bottom preview section for Google tag manager is gonna disappear and we’ll click on tag assistant, to make sure that we can see the AdWords remarketing tag is fired correctly And you’ll also notice the number one, two, three, four, five, six, cause I just kind of made it up for this particular course Those numbers should always correlate to the numbers that you plugged in into Google tag manager You do wanna make sure that those numbers are the same, just in case there’s another piece of code on your site for some reason And with that, your setup and installation of the Google ads remarketing tag, via Google tag manager is complete Now, when it comes to conversion tracking, this is where tag manager really shines Because tag manager allows you, to set up your triggers and events one time and then have them fire for every single traffic source It’s really a fantastic tool for streamlining your conversion tracking process And so there are only two things we need, when we’re doing our conversion tracking, we’re going to need our success or confirmation URL, and our conversion code from whatever advertising platform we are using In this particular example, we’re gonna be using Google ads as an example, but this will work with pretty much any platform, that you’re looking at

So our steps here, we’re gonna create the trigger Then we’re gonna create the conversion code And then we’re going to add the conversion tag, to Google tag manager So the first step is we’re going to create a custom trigger inside of Google tag manager And now we’ll head over to Google tag manager, and we’re going to click on triggers to create our new trigger, to track our conversion events So once we’re in triggers, we’re gonna go ahead and click new And here we’re going to define what the trigger is Now, a trigger is something where you’re setting up an event, think of it as an event or a goal, that you want to track on your site So this can be a lead, a signup or a sale Those are kind of the two big things that we’re gonna name it, based upon that Here, we’re tracking a lead So it’s going to be the code of whatever the offer is And then dash lead, you can use whatever naming convention you want You can always change your names later So we’re gonna click on trigger configuration And this is where we’re going to tell Google tag manager, what conditions need to be met, in order for someone to be counted as a lead or a sale or a signup Here, we’re gonna click page view All of these other things can be used It just requires a lot more HTML knowledge and starting to mess with the data layer of your site So we’re gonna keep it simple Use page views And we’re going to click on some page views, because we don’t want this to happen for all pages on our site We want to just track when someone hits a particular page So we’re going to click on some page views here, and then we’re going to set the conditions of what the page would be So I apologize This is a really got really blurry for some reason here So we’re gonna click on page URL in the first box, and then we’re gonna click on equals in the second one Again, I apologize I went ahead and put what you’re gonna look for here It could either be starts with ends with or contains Then we’re going to go ahead and put in the success or confirmation URL, of whatever the action is So if someone’s going through a checkout process, then this’ll be the confirmation page or the invoice page, when they’re done with the shopping cart or upsell, down sell sequence If someone’s just opting into a landing page or squeeze page, then this is going to be the thank you page or success or confirmation page that happens right after that action There are other ways to track these This is just the simplest kind of most foolproof way of doing it So here I’ve just typed in, right? So this is the page that’s gonna show up right after someone signs up for the free offer that we have And once we’ve entered in that URL, we’re gonna go ahead and click save So we’ve saved it The trigger creation is complete Step one is done And what’s cool is, this trigger that we just created can be used for any tag, any conversion pixel on our site So it’s gonna be really cool how you see how this works in a second here And you can see, here’s the first change we can see that the trigger has been created And now it’s time to create our conversion code For this particular example, I’m gonna be going through Google ads It should be similar for your other advertising platforms So we’re gonna head over to Google ads and click on tools Under tools, we’re going to click on conversions and inside of our conversions, we’re gonna click the big blue plus button You can see here, there are a couple of conversions already set up, for this particular account And in our conversions, we’re gonna click on website and then we’re going to go through and set up what this conversion means to us So first we’re gonna give the conversion a name I recommend naming it something similar to the–, what you name the trigger and tag manager So, you know, all these conversion tags and triggers are around the same event So we’re just gonna actually name it approximately the same thing And then we’re gonna tell Google, what type of conversion this is Is it a purchase, a sale, a lead, a sign up, you know, a view of a key page or other Typically, I only use the first three We’re tracking a lead here So we’re gonna select lead And then we have the option of telling Google what the value is Now, when it comes to different values for each conversion, that’s advanced, we’re not gonna touch that in this particular tutorial If you have one product at one price, then you can go ahead and enter in that price It’s great, if you’re looking to figure out what your kind of cost per leads are, cost per acquisition, and doing return on ad spend type things For this particular instance, we’re just doing a signup, someone just entering their name and email to get access to something cool So we’re gonna go ahead and select, don’t use a value Next we have count, if you’re gonna count every or a just one, it’s recommended if you’re doing this for a lead or a sign up, go ahead and click one We only want to count a conversion as someone who gives us their contact information one time If it’s a sale, well, go ahead and count every single one And finally, there’s some other settings here in the bottom that you can play with based upon, what your conversion tracking is and the type of campaigns you’re running And on the next page, we’re gonna go ahead and select use Google tag manager Because that’s what we’re doing We’re using Google tag manager And here we’re going to copy the conversion ID and the conversion label

And of course, you can click the tabs at the top, if you’re going to be sending this off to someone, or you just want to see what the code looks like And this is all we need from Google ads, in order to set up our conversion tracking inside of tag manager So we’ll just go ahead and click next to finish up We’re gonna click done because we’ve already copied what we needed And now we can see that our new conversion action is showing up in our list of conversions Of course, it’s unverified and there’s none because we just made it So now we get to go to step number three, which is setting up the conversion tag So we’re bringing it all together in this So we’re gonna go back over to Google tag manager We’re gonna click on create new tag, and then we’re going to give our tag a name and this should identify the source and the action So in this particular instance, I’m gonna name this AW-conversion for ad words or Google ads conversion And then what is the conversion? It’s the, a lead for the aspire notebook So we’ll go ahead and select our tag configuration, because this is a Google product We go ahead and click Google ads conversion tracking If you have a code from another ads platform, you can go ahead and go to the custom section down here and click on custom HTML You can go ahead and paste in the conversion code snippet, that you got from your ads platform So here, we’re going to copy and paste our conversion ID and conversion label, into Google ads So you can see here, I saved it in a notepad So we just copy and paste into those two, and we’re good to go And now we want to select our triggering So this is where that trigger comes in, that we already created earlier We’re going to go ahead and click on the A and B-lead trigger So it’s telling Google tag manager, that we only want to fire this particular code from Google ads when someone sees the confirmation page So this is the summary of what we have We’re gonna go ahead and click save And now it’s time to preview our install We can see here, we have two workspace changes, so we’ll go ahead and click preview Once we get the preview notification, we’ll go over to our website and refresh the page Now here, it’s very important that we refresh the page on the confirmation page We want to be looking at the page, where the tag is supposed to fire So we’ll refresh the page and we’ll see our preview down here And we can see AW-Conversion_AMB-Lead, blah, blah, blah, blah, blah, blah, Google ads conversion tracking fired one time Perfect This is the confirmation page, we want the tag to be firing here And now that we’ve confirmed that it’s firing in the correct place, we can go back to tag manager, leave preview mode and submit our changes So here, I’m gonna go ahead and give it a name, that’s descriptive of everything that was done, as well as the conversion ID, conversion label and the actual URL of the trigger that was set up So that way it’s very easy to see in one place, everything that was done, and this is especially helpful because as you keep doing this over and over again, it’s very easy to find mistakes or wind up needing to change the way a particular tag or trigger has been set up And so this is just a great way to make sure that you have a good track record and you can easily fix issues, that come up in the future We’ll go ahead and click publish We’ll get our summary of results And as usual, we’re going to need to go back to our site one more time, to make sure that the tag is showing up correctly via the tag assistant So we’re gonna refresh the page That bottom section is gonna disappear, and we’re gonna click on our tag assistant We’re gonna be able to see, the Google ads conversion code has fired correctly on this confirmation page And with that your installation of the Google ads conversion tracking tag, and the process for creating your conversion tags is complete Thank you for watching I hope you found this video informative and actionable If you’re still watching, go and hit that like button and subscribe, because over my channel, I’m documenting the entire process of what it takes to be successful with your digital marketing And of course, getting tag manager set up and your analytics and your tracking codes properly installed, is just the foundation, first step to being successful with your digital business and marketing and sales funnels efforts So go and comment below, if you have any questions and until the next video, keep building the business you love